Last night I went along to the huge Superdry store on Regent Street in London to check out its latest collaboration with contemporary British tailor Timothy Everest. After the success of the men’s line, the fashion brand is launching a new tailored ‘trans-seasonal’ collection specifically for women, full of chic blazers.
The collection was presented like a tailors studio, but with a rock star twist, semi trashed with the blazers sprawled all over the place, playing cards scattered and the whisky on the dresser. Such a cool concept to launch the four new styles: ‘The Town Coat’ – think Aggy meets Pixie Lott; ‘The Country Rebel’ – casual ladylike chic; ‘The Rock Rebel’ – the slightly oversized Debbie Harry meets Chrissie Hynde blazer; and ‘The Muse’ where the lapels and the gorgeous buttons do the talking.
Basically, if like me you just think of Superdry as the best place to pick up a great coloured hoodie or a super cute casual dress then you will be pleasantly surprised and excited by this collection of core tailored staples, which mixes masculine touches perfectly with a feminine edge from the pops of colour.
The blazer has always been a wardrobe staple, but I have to be honest I have only just got the brilliance of a great fitted blazer. My one and only however is of the bright pink variety from Gap, which I adore, but these beauties were cool, classic and oh so stylish.
The two styles I particularly loved were ‘The Muse’, a navy flannel blazer with its gorgeous buttons, a flash of pink under the collar, and its secret Oyster cardholder, and ‘The Rock Rebel’, I just loved its casual luxe vibe with the slightly oversized two-button black blazer, which I reckon would look perfect with anything and everything.
The collection hits stores in May, with prices ranging from £75 to £250, and I for one can’t wait to go and try them all on.
As well as checking out the clothes I couldn’t help getting in on the Magic Mirror action, the techy photobooth, with the gorgeous Ngoni and Van, yep that’s me sporting bright pink Superdry accessories!!!
[Pics: Taken by me, Fashionista Barbie, except the bottom two images they are courtesy of Superdry]