Tag Archive: Preen

May 03 2012

Walk of Fame: Scarlett Johansson Stunning In Preen

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Who: Scarlett Johansson

Where: Receiving her Hollywood Walk of Fame star in Hollywood, California

Wearing: A black and white printed top and skirt from Preen’s autumn/winter 2012 collection, teamed with red peep-toe heels and cat-eye sunglasses

Verdict: OK, I really don’t get Scarlett, on her recent promo tour for Marvel’s The Avengers she didn’t really wow me and I have to admit kind of bored me a little, and then she turns up in this amazing outfit that I love.

Everything from the mix-match daisy print top paired with a checkered pencil skirt, to her amazing retro hairstyle and her foxy red shoes, this is one hot look. It begs the question why didn’t she bring this umph on her promo tour?

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[Pic: Alberto E. Rodriguez/WireImage]

Jun 27 2011

Shoe Loving: ALDO Get Lucky Launch Party

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Last week I was invited to international footwear brand ALDO’s autumn/winter 2011 campaign launch at the fabulous One Marylebone in London. The party was to launch their new campaign ‘Get Lucky’ shot by Terry Richardson and fronted by the gorgeous Lily Donaldson, who was completely stunning in real life.

ALDO has always been on my radar as they do a great selection of boots, but what was nice about this event was finding out more about the brand, Mr ALDO was even in the house, as well as finding out about their designer capsule collaborations, the ALDO Rise initiative, which sees the brand hooking up with up-and-coming design talent.

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The event was hosted by ALDO Creative Director Douglas Bensadoun, what a cutie, seen here with the gorgeous Lily, who introduced us to the brand’s new developments for AW11 as well as SS12, which included details of the retailers new Oxford Street flagship store, their intentions to launch a London-based design studio over the summer, as well as the amazing news that British-based fashion designers Mark Fast, J.W. Anderson and Preen are teaming up with ALDO for SS12, I seriously can’t wait to see Mark Fast’s capsule collection.

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I was quite taken with the AW11 Rise capsule collection by Christian Cota, the boots were amazing, and I choose the black knee-high ones as my ‘Get Lucky’ free gift, so can’t wait to wear them!!!

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There were also a lot of celebs in attendance, including the gorgeous Louise Roe, loving her orange top, nails and bling ring!!! As well as Alexis  Jordan, Jameela  Jamil, Caroline  Flack, Henry  Holland, Rita  Ora, Jade  Parfitt, Jasmine Guniness, and Sunday Girl, seriously cool crowd!!

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As well as the exciting news, the striking Lily and celeb pals, ALDO also showed off its new collections, lots of sparkly, very high, and all extremely glamorous. My favs were these purple sparkly wedge heels that all the Surgery PR girls were working, very seventies diva, LOVE!

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It was also nice to catch up with fellow bloggers Carina100 and Really Ree. Such a great event, gorgeous campaign, and so can’t wait for the autumn/winter collection to hit the stores.

Feb 09 2011

Debenhams Edition: Pop-Up Shop Opens in London – February 10

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Last month when I saw the new Debenhams designer concept, Edition, I was so impressed as I loved every single piece. Well the diffusion lines from designers Jonathan Saunders, Preen and Jonathan Kelsey, don’t go on sale until February 14 nationwide but if you are lucky enough to live in London then you can enjoy the collection ahead of time, as Debenhams are opening a pop-up shop.

Located just off Carnaby Street, it opens tomorrow, February 10 at 10am, for a limited time only. Debenhams have gone for a black and white boutique feel, and I can’t wait to check it out and buy lots of my favourite pieces. There is also a fun element to the pop-up space as shoppers can be photographed with their purchases and have them added to the wall with a message or recommendation to others – LOVE!!

The Edition pop-up store is located at 8 Newburgh St, London, W1F 7RJ.

Jan 25 2011

Edition: Debenhams New Designer Collections – Stunning

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The week-before-last *sorry got caught up in award season* I was invite to check out the new designers hitting Debenhams as part of their new designer-highstreet platform, Edition. I am a big supporter of designers pieces which are purse friendly, and this collection blows anything that H&M and Gap have brought out in my opinion, as Debenhams have hooked up with Preen, Jonathan Saunders (above) and Jonathan Kelsey, and coming later this year the wonderful Roksanda Ilincic. Also to add to the brilliance of the tie-ups, this isn’t just a one collection deal, these amazing designers have promised a minimum of four seasons each *yes I did just squeal*.

Oh and did I mention that nothing is over £190 – and that is for a Preen leather jacket – yep you read right, the collections start at £18. Crazy pricing!!

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Wow, this collection was stunning, and tons of it as it consists of nearly 30 pieces, and best of all it is instantly recognisable as Jonathan Saunders – clean understated shapes, great use of colours *the aqua shade is fierce* and cool prints. In my opinion this collection is what stood out for me in the showroom. Full of soft greys, acid greens and whites, complemented perfectly with pleats, sequins and printed chiffon overlaid on georgette detailing. Simply yet stunning.

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Jonathan Saunders maxi only £50

My highlight was this stunning drape front maxi dress, the colour gorgeous, the cut so flattering, and OMG the price is amazing as it is only £50. I am sure I won’t be the only one purchasing this, I am already deciding where I will show it off!!

I also love the pleated hem mac, £99 (top image), the colour block dress with lime green panel, £65, reminds me of a sexy tennis dress, and the flora print maxi dress, £85 – I would have love to have seen this on a model I bet the movement would have been amazing. There is also a dip dye top that I have to bye which is only £32 – seriously great value.

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Another amazing collaboration, which captures the label’s signature cool sophistication perfectly, in a gorgeous colour palette of neutral shades accented with fiery red and electric blue. I can totally see this collection being worn by celebrities at press junkets and photo-calls – seriously stylish.

Main Preen pic: nude frilly blouse is only £40, and the frill sleeve swing top, £35, and the zip detail skirt is a staggering £42.

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Lots of work pieces in this collection, with its modern separates, it is definitely going to become a staple in my wardrobe. I love all the frill sleeves, frill hems, zips, lace trims, and pleats this collection for me is all about the detailing. My favourite piece had to be this gorgeous electric blue jersey belted dress (below), not only did it feel so soft *yes I felt it up*, but it is once again only £50, and that is with the belt – I checked!

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The other two pieces I adored, were the most expensive piece out of all the collections the tassle crop leather jacket, with its cute lining is £190, and the sexy frill back maxi dress, reasonably priced at £60 – want!!

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Rounding the collections off nicely is Debenhams first footwear specialist, the talented Jonathan Kelsey, who has designed a sleek line of shoes and handbags. The range is an empowering mix of high voltage glamour and equestrian heritage, the buckles and rivets are so hot and I loved it.

My favourite pieces had to be these peep toe shoe boots, £65 and this perfectly sized canvas satchel, £50, just think you can’t have one with out the other can you – they are a great match.

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All the pieces are available from February 14 – is it wrong that I want to book the day off to shop?

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