Tag Archive: Party

Jul 25 2011

Party: Forever 21 Takes Us To Santa Monica Pier

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Last week American retailer Forever 21 brought the spirit of California to the amazing space at the Old Sorting Office *better known I think as the Redbull Fashion Factory*. At lot of effort went into creating this hanger space into a cool Santa Monica Beach carnival, complete with its very own F21 Hollywood sign, Henna Tattoo Caravan, ice-cream truck, beach huts filled with pick n mix sweets and jewellery, a burger van, teepee tent bars, a mini carousel, and my favourite bit being the roller girls.

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All this to launch their new store in London, I know crazy right, but seriously what an amazing night it was, if only the weather had been better as when I left I really just wanted to see the sun!!

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As well as a great bash there was also a hologram show, which was interesting to say the least, complete with retro cinema tickets we saw the latest Forever 21 on holographic models and it was a great show. I took a few snaps and I love how the models disappeared and the illusion of rain was very real.

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I also love nights when I get to have a laugh with my friends, so it was good to see the amazing Kelly, who was celebrating her new job in PR, and it was also the unofficial birthday party for the wonderful Alex Loves.

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I couldn’t resist a little photo  opp on the carousel.

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Biggest feeling I left with is how much I want to be a roller skater girl!! How cool does this Barbie-esq beauty look?

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As well as roller girls, B-boys, skaters, and the hoola-hoop crazy off Britain’s Got Talent, Bip Ling, face of Forever 21 was also in the house to DJ and relax in her own ‘Star’ lounge.

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Big thanks to Forever 21 and Shine Communications for the invite I had an amazing time, and I can’t wait to check out the store tomorrow.

Sep 17 2010

Shop Launch: Lucy In Disguise aka Lily Allen Hosts Great Party

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Lily Allen’s new vintage boutique clothing shop Lucy In Disguise with her sister Sarah Owen finally opened its doors last night in London’s Covent Garden.

The sister’s hosted a great party filled with champagne and Grey Goose cocktails, PlayStation Move to play with and a great DJ spinning some tunes to show off their shop to a very fashionable crowd.

They had previously opened a pop-up store as a taster in Selfridges, but this shop is amazing, housed over two-floors it showed off some of its vintage clothes and accessories as well as their humour on the decor, with the stairs named ‘Hairway to Heaven’ with a blow-dry bar situated downstairs, and cool mannequins styled on tables.

The shop itself opens on September 18 to the public, and has pieces to buy or rent for 25% of the sale price, which makes it a great place to stop for a knock-out outfit for a great night out.

The party itself was fun, lots of very cool people, very cool outfits, and very packed due to the generous free flowing alcohol all night. As well as Lily, there were a few other famous faces mainly Grace from Britain’s Next Top Model and Miquita Oliver who was being very protective over Lily’s bump, who looked fabulous in a black vintage dress with a peter pan frilly collar.

Check out Lucy in Disguise at 10 Kings Street, Covent Garden, London.

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