Tag Archive: Linda Evangelista

Jun 05 2014

AW14 Campaign: Jeremy Scott Surprises With His First Moschino Ad

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Who could forget Jeremy Scott’s explosive, fun, junk food-inspired autumn/winter 2014 collection for Moschino, I think the French fries iPhone cover was Instagrammed by all the top bloggers within days of the catwalk show, well it seems that for his first ad campaign he has gone for a more iconic, timeless approach and I adore it. 

Starring Linda Evangelista and shot by Steven Meisel, the campaign is less trashy-chic and more classy than I was expecting after seeing the McDonald’s Moschino Happy Meal handbags and SpongeBob Square Pants knits hit the Milan catwalk – the gaudy colours have been replaced for a classic black and white portrait that actually makes that McDonalds bag look classy. 

I love everything about this campaign – from the black and white to the pose, now that is a supermodel working it, to the big blow dry, gorgeous tailored coat and super cute earrings. The catwalk might have been to grab attention, steal a few headlines during fashion week, but this campaign is all about selling the collection. 

If nothing else you have got to admit, McDonalds has never looked so good!

[Pic: Moschino]

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