Tag Archives: LFW AW10

My #LFW: The Ultimate Front Row

My #LFW has been because of the digital revolution and the art of live-streaming, real-time comments on Twitter and I’ve enjoyed it so much.

No need for me to stress out over my outfit – is it on trend, do I look skinny, will I fit in. Instead I have watched catwalk shows from the comfort of my bed, office chair and sofa – perfect front row view. I think on one occasion I may have even had make-up on – I know I really dressed for the occasion. But for me, (lets be honest – inviteless), this was the perfect way to get involved in the biggest fashion spectacle that is London Fashion Week.

So primed with my digital schedule, ok some what limited – but hey I took what I could get, I have taken in as many shows as possible. Except the 9am Betty Jackson on Sunday, which I slept through, but I did catch-up at a more sociable hour on YouTube.

That’s the wonderful thing about live-streaming it is also recorded and distributed either through the designers website or YouTube – the medium normally filled with babies biting their brothers finger or a lion being reunited with his rescuers, but YouTube has been embraced by the fashion world.

From the likes of Burberry, Calvin Klein and YSL, all of which have their own official YouTube channel to display their latest catwalk shows, behind-the-scenes footage, ad campaigns and even in the case of Burberry and Christopher Bailey a personal invite to view the live show.


This season’s trend seems to be to connect more with the consumer and widen their audience from the fashion editors, retail buyers, socialited and celebrities who all grace their front rows, fashion houses are thriving in this social revelution and I am loving every second!

This latest shift from the fashion houses has re-ignited my passion for fashion with its ability to draw me into its world with Facebook update status of the model fittings, or the photographer tweeting from behind the camera at an ad campaign, to displaying stills of their latest collection. Every tweet, status update, or promo teasers draws me in closer.

Then we have a mountain of iPhone and iTouch apps, both Italian fashion houses Gucci and D&G have gone the Apple route so fashionistas around the world can view their Milano catwalk shows from their phones. Then we have cool London-based fashion designer Henry Holland and his Blackberry application to buy his products straight from the runway and customised Blackberry back panels.

I’m enjoying fashion embracing technology, social streams and engaging with their consumers, fans and wannabee creative types like me!

London Fashion Week have taken the lead with a full schedule of shows on offer online through their own network, whereas Gucci and D&G are streaming through Facebook, and Armani partnering with Italian Vogue. But for me the fashion lover I will take it on any network – which means virtual Milano here I come!!!

LFW: Burberry Prorsum

Pic: Catwalking.com

The climax of London Fashion Week last year was Burberry Prosum’s return to the city and this season was no different, at 4pm (well 20 mins late), London stopped still. Yep even us folk at work!!


This autumn/winter 2010 womenswear collection seems to be not only about the clothes, but the front row celebrities, the global live-streaming and the 3D first fashion shows to (selected) audiences in New York, Paris, Los Angeles, Tokyo and Dubai.

Not as though they needed the extra buzz – the pap-fest which is their front row does enough of that. This season we had Bafta-winning actress Carey Mulligan, Kate Hudson, the Olsen twins, The City’s Olivia Palermo, The Kooks (yep the band), Claire Danes, Jared Leto (it was like a My So Called Life reunion!!), Mia Wasikowska – the star of Alice in Wonderland, and Carolina Herrera. What a turn out!!

Randomly they even had Radio 1 DJ, Greg James, interviewing select stars before the show, The Kooks went fine – but I got the feeling Kate Hudson was thinking who the hell is this lad!!

Pic: Catwalking.com

The show itself was military-themed, with the 53-piece collection described as a “salute to the services”, with the shearling aviator jackets and the trench coats the main attraction.

I love the updated sheepskin-lined flying jackets, with my favourite being the chocolate leather one, classic and elegant but being cropped in at the waist gave it sex appeal. It wasn’t all about the airforce though as there were some peacoats for the Navy boys and one my favourite coats was the navy blue one with zippers at the waist.

Overall this show was a spectacle of outerwear glamour with the sexy styling of thigh-high boots teamed with a warm autumn palette of ruffled, bandage and bodycon dresses in raspberry and gold.

Then there were the handbags – I just couldn’t keep my eye of these bucket or is it basket bags? Either way you could fit a hell of a lot in them and I want one!! First choice being the yellow one – divine!

Pic: Catwalking.com

Also for the first time you can now get your hands on 18 coats and 22 bags as seen in the catwalk show from the Burberry website until 4pm Friday. Amazing!!! Where is the my credit card???

What the whole show here:


#LFW: PPQ A Black & Gold Affair

Pic: PPQ

This is a show which not only captures interest from fashionistas but also the paparazzi for its hip-celebrity front row. For the autumn/winter collection, duo Amy Molyneaux and Percy Parker, have gone for a simple-yet-chic black and gold palette.

On paper that sounds boring but it was more luxurious and edgy, with fringing, wet-look effect, statement necklaces, velvet, brocade, teamed with sky-scrapper bowed platforms.

The collection had seventies vibe playsuits, wide-leg trousers, capes, party dresses both long and short, as well as cute shorts. For me it is the label that caters for straight off the catwalk really well – it knows its target market very well and its rock chic fanbase will not be disappointed with this show.

One of my favourite pieces was this long gold leather trench and long playsuit with gold fringed cape. I will know where to come to in the autumn when I need a LBD!!

Pic: PPQ