I am fast becoming a little bit of a watch hoarder, collector, wearer **delete as appropriate**, I blame my fiancé, watches really are his thing. My obsession started as a way to frame my bracelet stacks, to add a splash of colour to an outfit, or a touch of bling. Basically I couldn’t find one watch to do the job, which apparently is weird, well according to one of my friends who insists that you only need one watch, as it just tells the time!!! Which got me thinking is there really one watch out there that could work for any occasion, any look, any mood?
Well strangely I think I might have actually found a watch to coordinate with nearly any outfit, excluding a black-tie ball of course, a cool new British watch brand, Shore Projects, which has created a gorgeous and fun collection of timepieces inspired by the seaside.
What is so great about this brand, other than the fact they are British, is that they have created four classic watch faces, all named after seaside resorts, which can easily be transformed with a quick swap of the watch strap. So one day you could wear vibrant yellow, the next girlie pink, then the fun and flirty mint green and then another day could be the gorgeous blue pastel hue. You will never get bored of this brand.
I think the reason this brand works is the classic design of the watch face, I do love large round faces, especially in brushed silver, it really is timeless. My favourite, seen above, is Poole, brushed silver with a white face, Whitstable is the same silver finish but with a black face, and then there are two brushed gold options, Portland with the white and St Ives with the charcoal face.
It is the quick and easy strap mechanism, trust me it takes seconds to change, which makes it easy to do a daily swap on the straps that makes this a brand to watch. I have always loved an element of customisation to my look without actually doing much in the way of DIY and Shore Projects gets that with the eight classic colours to choose from, and then the added bonus of regular additions, I am loving the summer polka dot collection, and I am hoping for some metallic hues for day-to-night vibes in future collections.
Shore Projects watches, which come with one strap cost £85 each, additional straps cost £15 each from the classic collection, and £20 for the polka dot line. I already have my eye on adding the Ocean Blue Polka Dot and the classic Orange straps, I will soon have one for every day of the week!!!
Have you discovered Shore Projects watches? What do you think of changing your watch straps every day?