Tag Archive: Forever 21

May 24 2011

Daily Shop: Forever 21 Hello Kitty Maxi

I like quirky and this Hello Kitty Tank Maxi Dress from Forever 21 is right up my street!! Priced at only £14.75, it really is a bargain, and is perfect for summery days. I like marl grey basics as it works well with bright pink, and the distressed Hello Kitty graphic on the front works really well.

I reckon for the summer just wear with a pink vest underneath for a spot of colour and in the winter this can easily be layered with a chunky cardigan.

I know for some Forever 21 isn’t really on their radar yet as we do only have one store in the UK in Birmingham, but come July London will get its first store, and until then you can buy this beauty online at the dedicated UK store.

May 12 2011

AW11 Press Day: Forever 21 – Navajo, Vintage and 70s

Last week I went to preview what American retailer Forever 21 has to offer for autumn/winter and I was nicely surprised! I have to admit I have had a mixed opinion about Forever 21 since they hit blightly, first up I was excited after the launch, but sadly I was disappointed by the staff and stock at the only UK store in Birmingham, however I was speaking the US Press Manager and I now understand what Forever 21 is.

I was thinking it was fast-fashion more like Primark because of the cheap prices in the States, but it isn’t that simple. Yes the prices are low, more H&M than Primark here, and the collections are based on current trends, but there is one big difference the stock is always limited. Now I know that my comments on the store do seem a little harsh. So peeps if you see something you like in Forever 21 pick it up, whereas in Primark they do bulk, F21 is much more exclusive. I like this approach, a bargain and not everyone will have the same dress as you!!!

Another great thing, apart from the amazing collection, Forever 21 is finally coming to London!! Yep, the retailer is opening its second UK store on Oxford Street where HMV used to be this summer – July time, and over three floors it is going to be huge!!!! I am sure that this will shake up the high street a bit.

The AW11 collection had a nice mix to it: from my favourite pieces Navajo-meets-western inspired looks; romantic vintage-inspired looks with lace, crochet detailing and cute prints; edgy rock n’ roll party wear with lots of leather;  and what seems to be a Forever 21 staple 70s Boho looks, maxi dresses and cropped cardigans.

What I love about all the Navajo-inspired pieces has to be the colourful prints, the layering, and most of all the turquoise jewellery; the collection was full of statement pieces that look so comfortable.

The two-pieces were a big surprise for me, not because they aren’t on trend, but because of the quality. Most of the pieces I loved were because of the detailing, and these two looks really stood out for me. Both have Chanel-inspired jackets which would look amazing with jeans, and I have to buy the whole navy look below, the chain detailing around the trim is just divine.

This dress is a contender for my Designer Copy feature as it a dead-ringer for Halston Heritage.

Seventies looks seem to be everywhere for the summer and it is continuing into autumn, and Forever 21 has some cute pieces from maxi’s to wide-leg playsuits.

Another area that Forever 21 makes it mark is in its party wear, and this season they are going for a rock n’ roll vibe with lots of leather pieces, mixed with lace and sequin detailing.

Dec 12 2010

Birmingham Shopping: Finally Got To Check Out Forever 21

Pic: Forever 21 - Birmingham Bullring

Ever since I heard that Forever 21 was coming to Blighty, I have to admit I have been pretty excited, but as I said in my blog post for its launch event I would have to see the store in action to fully give my opinion. Well last weekend I went to Birmingham with so much hope that F21 was going to be my new, go-to store, but sadly my fears over quality and pricing came true.

Firstly, considering the rest of Birmingham was crazy with Christmas shopping, the three floors of Forever 21 seemed to be filled with more staff *gossiping about Tinie Tempah stopping by* than actual paying customers. Which was the first shock.

Secondly, the pictures I have above are the only ones I was able to take, as they were outside, as I was told by a very rude sales person that I couldn’t take pictures on my Blackberry. Sad state of affairs to be honest, as the displays that they had up were the only things really going for this brand in the UK – as they were creative and fun.

Thirdly, the pricing doesn’t really seem to reflect the quality, I feel that pricing for fast-fashion, which is how they talk about themselves should be closer to Primark than Topshop, sadly the American dream did not come with them. So be prepared to pay a bit more to cover their import costs.

Fourthly, if like me you are not an xs or even s, then be prepared to ask the many sales people just standing around *or in some cases following you around* to ask where the larger sizes are. It seems like M and L isn’t hot on their to-do list to stock on the shop floor – which is quite annoying.

Fifthly, it seems like they don’t have enough stock, as I found the same items in fourth different areas of the store, I get it put it nearer the door and then further back, but four times is a little repetition overload.

Sixthly, when I did find things I liked, mainly the Miu Miu inspired pieces, and the limited-edition Disney holiday collection, I was waiting in line to pay, may I add it isn’t like Primark where all tills are utilised this was one slow girl, I was asked to remove all my coat hangers before I got to the till. Apparently, this was to speed things up, but to be honest me struggling to carry my purchases, with my Christmas shopping, isn’t actually the way to impress a paying customer. Seriously, the staff either need more training or they need to look into who they employ.

So in conclusion, I wouldn’t ever buy anything online as my touchy-feely approach to shopping was extremely disappointed, most of the clothing was thin and of poor quality. One of the highlights of the UK launch event were the shoes, unfortunately this is the smallest section of the store, so I was quite disappointed I didn’t get to pick up the Miu Miu platforms *I asked about them – but of course the staff have no clue about the brand*.

I think I will also check it out when I am in Birmingham, or even when it comes to London next year, but to be honest I don’t think I’ll be rushing back or recommending it to my friends!!

Nov 07 2010

Shopping Frenzy: Forever 21 UK Launch

It has been a week of shopping introductions, first off the Danish womenswear label Vero Moda hits the capital, and now American fast-fashion Forever 21 is gearing up for its invasion.

I was lucky enough to be invited to the launch party and fashion show at One Marylebone, even the tube strike couldn’t keep me away. I am very excited about this brand launching into UK, the store in Birmingham’s Bullring opens on November 12 and I am hoping that some of the goodies are still there by the time I visit in December.

There were four key trends seen in the amazing fashion show, it was highly entertaining with models dancing, sitting on the runway and had the face of the UK launch Amber Le Bon opening and closing the show.

Hollywood Red Carpet:

Filled with glitz, glamour and the thrill of Hollywood, saw leopard, mink and other faux furs mixed with denim for LA style. A little tacky in its styling, but I liked its OTT approach, the faux furs are cute but I wonder what they feel like. I must admit I do think the raspberry bolero is going to be one of the things I try on.

British Pop:

This was the funniest section of the show, of course styled on the swinging sixties and inspired by Carnaby Street,  it was great to see the bright electric blues, hot pinks and canary yellow on the dancing models.

There was a focus on outerwear for this section. I am particularly in love with this yellow quilted belted mac, team with Miu Miu inspired shoes and cool heart tights (above).

I also want these three dresses below, I love the quilted sleeves, flower power graphic dresses and again the Miu Miu comes through with the flower appliques shift dress similar to the famous magazine cover dress.

Seventies Boho:

I know that my mum will love this section of the store; with its inspiration being drawn from the free-spirit ethos of the 1970s, and the culture of  the Apache and Navajo tribes coming through. I loved the maxi dresses and the high-waisted jeans, as well as the patterned crochet tops.

Street Edge:

This section of the show was a little scary, with a lot of the models wearing mesh masks over their faces, all very Lady Gaga. Generally though Street Edge is all about blacks and greys, studs, zips and lots of leather – and definitely not for me!

Overall, the show was amazing, creative and showed off the brand well. There were a few pieces I liked the look of, and a few on the other hand I thought were a little tacky. This brand is being billed as a cross between Topshop and H&M, but at times it seemed more Primark to me, which isn’t a bad thing as long as the price is right. We all know that in the US it offers fashion at a bargain price, it will be interesting to see if the importing changes this, I hope not *sadly price list wasn’t in the press pack*.

I loved the show, I loved the canapés and I love the after party in the basement. I would have however liked to have been able to get up close and personal with the clothes. If they had put some clothes on rails it would have helped, I am a touch-feely type of person when it comes to buying clothes, and I feel until I visit the shop I can’t give my true opinion on the brand.

No matter, I am still excited, and I have already bookmarked Forever21.co.uk, which goes live when the shop opens on November 12. Pop on over and sign up for the newsletter and you get 10% off your first order.

*I also have the look book images to post and I will try and do that over the next few days*.

Related Posts with Thumbnails

» Newer posts