Tag Archive: Forever 21

May 24 2011

Daily Shop: Forever 21 Hello Kitty Maxi

f21kitty Daily Shop: Forever 21 Hello Kitty Maxi %tag

I like quirky and this Hello Kitty Tank Maxi Dress from Forever 21 is right up my street!! Priced at only £14.75, it really is a bargain, and is perfect for summery days. I like marl grey basics as it works well with bright pink, and the distressed Hello Kitty graphic on the front works really well.

I reckon for the summer just wear with a pink vest underneath for a spot of colour and in the winter this can easily be layered with a chunky cardigan.

I know for some Forever 21 isn’t really on their radar yet as we do only have one store in the UK in Birmingham, but come July London will get its first store, and until then you can buy this beauty online at the dedicated UK store.

May 12 2011

AW11 Press Day: Forever 21 – Navajo, Vintage and 70s

DSC04159 AW11 Press Day: Forever 21   Navajo, Vintage and 70s %tag

Last week I went to preview what American retailer Forever 21 has to offer for autumn/winter and I was nicely surprised! I have to admit I have had a mixed opinion about Forever 21 since they hit blightly, first up I was excited after the launch, but sadly I was disappointed by the staff and stock at the only UK store in Birmingham, however I was speaking the US Press Manager and I now understand what Forever 21 is.

I was thinking it was fast-fashion more like Primark because of the cheap prices in the States, but it isn’t that simple. Yes the prices are low, more H&M than Primark here, and the collections are based on current trends, but there is one big difference the stock is always limited. Now I know that my comments on the store do seem a little harsh. So peeps if you see something you like in Forever 21 pick it up, whereas in Primark they do bulk, F21 is much more exclusive. I like this approach, a bargain and not everyone will have the same dress as you!!!

Another great thing, apart from the amazing collection, Forever 21 is finally coming to London!! Yep, the retailer is opening its second UK store on Oxford Street where HMV used to be this summer – July time, and over three floors it is going to be huge!!!! I am sure that this will shake up the high street a bit.

DSC04121 AW11 Press Day: Forever 21   Navajo, Vintage and 70s %tag

The AW11 collection had a nice mix to it: from my favourite pieces Navajo-meets-western inspired looks; romantic vintage-inspired looks with lace, crochet detailing and cute prints; edgy rock n’ roll party wear with lots of leather;  and what seems to be a Forever 21 staple 70s Boho looks, maxi dresses and cropped cardigans.

DSC04156 AW11 Press Day: Forever 21   Navajo, Vintage and 70s %tag

DSC04171 AW11 Press Day: Forever 21   Navajo, Vintage and 70s %tag

DSC04124 AW11 Press Day: Forever 21   Navajo, Vintage and 70s %tag

DSC04164 AW11 Press Day: Forever 21   Navajo, Vintage and 70s %tag

DSC04125 AW11 Press Day: Forever 21   Navajo, Vintage and 70s %tag

What I love about all the Navajo-inspired pieces has to be the colourful prints, the layering, and most of all the turquoise jewellery; the collection was full of statement pieces that look so comfortable.

DSC04143 AW11 Press Day: Forever 21   Navajo, Vintage and 70s %tag

The two-pieces were a big surprise for me, not because they aren’t on trend, but because of the quality. Most of the pieces I loved were because of the detailing, and these two looks really stood out for me. Both have Chanel-inspired jackets which would look amazing with jeans, and I have to buy the whole navy look below, the chain detailing around the trim is just divine.

DSC04150 AW11 Press Day: Forever 21   Navajo, Vintage and 70s %tag

DSC04152 AW11 Press Day: Forever 21   Navajo, Vintage and 70s %tag

DSC04145 AW11 Press Day: Forever 21   Navajo, Vintage and 70s %tag

DSC04175 AW11 Press Day: Forever 21   Navajo, Vintage and 70s %tag

DSC04153 AW11 Press Day: Forever 21   Navajo, Vintage and 70s %tag

This dress is a contender for my Designer Copy feature as it a dead-ringer for Halston Heritage.

DSC04172 AW11 Press Day: Forever 21   Navajo, Vintage and 70s %tag

Seventies looks seem to be everywhere for the summer and it is continuing into autumn, and Forever 21 has some cute pieces from maxi’s to wide-leg playsuits.

DSC04134 AW11 Press Day: Forever 21   Navajo, Vintage and 70s %tag

DSC04138 AW11 Press Day: Forever 21   Navajo, Vintage and 70s %tag

DSC04137 AW11 Press Day: Forever 21   Navajo, Vintage and 70s %tag

Another area that Forever 21 makes it mark is in its party wear, and this season they are going for a rock n’ roll vibe with lots of leather pieces, mixed with lace and sequin detailing.

DSC04136 AW11 Press Day: Forever 21   Navajo, Vintage and 70s %tag

Nov 07 2010

Shopping Frenzy: Forever 21 UK Launch

DSC015691 500x379 Shopping Frenzy: Forever 21 UK Launch %tag

It has been a week of shopping introductions, first off the Danish womenswear label Vero Moda hits the capital, and now American fast-fashion Forever 21 is gearing up for its invasion.

I was lucky enough to be invited to the launch party and fashion show at One Marylebone, even the tube strike couldn’t keep me away. I am very excited about this brand launching into UK, the store in Birmingham’s Bullring opens on November 12 and I am hoping that some of the goodies are still there by the time I visit in December.

There were four key trends seen in the amazing fashion show, it was highly entertaining with models dancing, sitting on the runway and had the face of the UK launch Amber Le Bon opening and closing the show.

Hollywood Red Carpet:

f21 2 Shopping Frenzy: Forever 21 UK Launch %tag

Filled with glitz, glamour and the thrill of Hollywood, saw leopard, mink and other faux furs mixed with denim for LA style. A little tacky in its styling, but I liked its OTT approach, the faux furs are cute but I wonder what they feel like. I must admit I do think the raspberry bolero is going to be one of the things I try on.

British Pop:

f21 Shopping Frenzy: Forever 21 UK Launch %tag

This was the funniest section of the show, of course styled on the swinging sixties and inspired by Carnaby Street,  it was great to see the bright electric blues, hot pinks and canary yellow on the dancing models.

There was a focus on outerwear for this section. I am particularly in love with this yellow quilted belted mac, team with Miu Miu inspired shoes and cool heart tights (above).

I also want these three dresses below, I love the quilted sleeves, flower power graphic dresses and again the Miu Miu comes through with the flower appliques shift dress similar to the famous magazine cover dress.

DSC01533 500x414 Shopping Frenzy: Forever 21 UK Launch %tag

Seventies Boho:

f21 3 Shopping Frenzy: Forever 21 UK Launch %tag

I know that my mum will love this section of the store; with its inspiration being drawn from the free-spirit ethos of the 1970s, and the culture of  the Apache and Navajo tribes coming through. I loved the maxi dresses and the high-waisted jeans, as well as the patterned crochet tops.

Street Edge:

forever 21 31 Shopping Frenzy: Forever 21 UK Launch %tag

This section of the show was a little scary, with a lot of the models wearing mesh masks over their faces, all very Lady Gaga. Generally though Street Edge is all about blacks and greys, studs, zips and lots of leather – and definitely not for me!

DSC01484 500x862 Shopping Frenzy: Forever 21 UK Launch %tag

Overall, the show was amazing, creative and showed off the brand well. There were a few pieces I liked the look of, and a few on the other hand I thought were a little tacky. This brand is being billed as a cross between Topshop and H&M, but at times it seemed more Primark to me, which isn’t a bad thing as long as the price is right. We all know that in the US it offers fashion at a bargain price, it will be interesting to see if the importing changes this, I hope not *sadly price list wasn’t in the press pack*.

I loved the show, I loved the canapés and I love the after party in the basement. I would have however liked to have been able to get up close and personal with the clothes. If they had put some clothes on rails it would have helped, I am a touch-feely type of person when it comes to buying clothes, and I feel until I visit the shop I can’t give my true opinion on the brand.

No matter, I am still excited, and I have already bookmarked Forever21.co.uk, which goes live when the shop opens on November 12. Pop on over and sign up for the newsletter and you get 10% off your first order.

*I also have the look book images to post and I will try and do that over the next few days*.

pixel Shopping Frenzy: Forever 21 UK Launch %tag

» Newer posts