Tag Archive: Donna Ida

Feb 19 2015

Donna Ida: The Ultimate Denim Boutique

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I’m a denim lover, I think my husband might say addict, and up until a few years ago I found it one of the most stressful shopping experiences, well until I discovered Donna Ida.

There is something about a wall of denim that excites me, the choices, the styles, the various hues of blue, but with all that excitement comes stress at all the options, and that is why shopping at Donna Ida really is a treat, the stress really is taken out of the equation. All the staff are so informed on all the different brands and styles, they can advise on what you would look good in, what’s on-trend, and they even encourage you to try something out of your comfort zone, which you will probably end up loving.

The best bit though, there is no judgement on size, I have come to understand by shopping at Donna Ida that you have to try on every pair of jeans, you won’t be the same size in every brand, it doesn’t mean you have put on weight if you find you are a size bigger, but I have to be honest it does feel good when you drop a few sizes. 

Donna-Ida-Chelsea-12I’ve already gushed about how much I love Donna Ida’s own line, IDA, I basically live in them, especially in my Foggy London Rizzo, which are just the most comfortable pair of skinny jeans I own, I am a big fan of high-waisted. But as well as her own incredible line, the boutique also stocks great jeans by J Brand, James Jeans, Frame Denim, and Paige, all favourites of mine. 

Donna Ida isn’t just about denim, the store is basically a one-stop-shop of things to wear with your jeans, think statement tees, slogan sweatshirts, and cute blouses from the likes of Blackscore, Wildfox, Bella Freud and Joie, as well as arm candy from MeMe London, and sunglasses by Linda Farrow and 3.1 Phillip Lim. Oh, and there is also a little sweetie shop, it is one of my favourite bits of my visit picking out my favourite sweets. 

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This week I went in to check out the new IDA spring/summer 2015 collection, which FYI is as dreamy as always. You have new colours, including a moss green ‘Mash’ hue **the ones I am wearing above with the most amazing Blackscore sweater** in my favourite style, Rizzo, as well as a cool black pair, and there is a new grey shade ‘Greystone’ for the Ivy.

There a few new styles as well including the relaxed ‘Downtown Dazzler’, a slim boyfriend style skinny denim in a distressed white or a vintage blue wash, this is pure California dreaming. Other notable additions include the ankle swinging ‘Kitty’ that has been influenced by the 70s and the ‘Adelaide’, a high-rise and super wide leg design that I can’t wait to come in so I can try them on as I love a good flare.

As well as all the high-rise, I am so on #TeamHigh, Ida has introduced low and mid-rise jeans to the range, with Honor, a low rise skinny with a 7” rise nearly making me want to switch sides, these are perfect as they are cut slightly higher in the back for a comfortable fit and they come in the most gorgeous blue and just the right about of rips and abrasions. 

Are you a fan of Donna Ida?

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So which team are you? #TeamHigh or #TeamLow?

Well Donna Ida wants to know, running alongside the General Election is the Donna Ida Denim Election where you can vote for your favourite! The final results will be announced on May 7, 2015 with one lucky voter winning a £1,000 IDA wardrobe.

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Donna Ida Chelsea, 106 Draycott Avenue, Chelsea, London SW3 3AE

Feb 11 2015

My Style: Shades Of Grey

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I’ve spoken about my hunt for the perfect grey winter coat previously, as this year I’m trying to just invest in classic pieces rather than trends, I had all but given up hope when I spied this beauty in the Gap sale, only one left, in my size, was down from £99.99 to £39.99 with another 40 percent off, so for £23.99 I picked up the best bargain I have found in a while, and I’m in love with it. 

It ticks a lot of the boxes I had listed for this coat, it is the perfect shade of grey, not too dark, not too light – I am very picky, it has subtle buttons, not over the top shiny ones, it has large pockets to slouch into, oh and carry my phone around, it has a strong collar, and most importantly it falls around knee-length. I have to be honest, listing out all the points it ticks makes me even more surprised that I found it, more so because it was less than £25, it just shows that you can still find a good deal out there. 

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I promise I won’t only wear this with grey, but I thought it made a fun statement to show off the beauty of the coat, plus it was freezing on our weekend winter walk around Anglesey Abbey that I needed this cosy cable tabbard jumper with roll-neck from Oasis **which FYI is in the sale**, which I love layered over a long sleeve tee or as in this case wearing over a thin black roll-neck for extra warmth. If you are going to work a roll-neck you have to do it twice right?

Finishing up my look is my carry everywhere, bottomless pit of a tote that I picked up from Zara, the best bit about this bag has to be the fact you can reverse it for a contrasting colour, so I have the red showing but could have gone for black. I also have this beauty in the blue and mustard colour, which doesn’t seem to be available anymore. It really is the perfect travel companion, or winter walk buddy to carry my camera, instant camera, mini picnic, and basically my life around with me. Best bit, well other than the price it is only £29.99, has to be the inner zipped pocket, which attaches to the handle to keep it secure, plus you can remove if you like and use in any bag you want. 

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Sunday walks are becoming a bit of thing in our household, as we are trying to take time away from our busy schedules, enjoy life and being with each other, and help me especially step away from the computer for at least one day a week. Getting outside is one of my favourite things, I really do think when it is so gloomy that you have to take all the good weather days and enjoy them to the max. Plus what’s not to love about walking around a beautiful place hand-in-hand with the one you love. We are lucky as we live in a village in the countryside, just outside Cambridge, so we get town and country, but when we lived in London we used to wander around one of the parks, or stroll down the River Thames, just somewhere that’s pretty and relaxing. 

I probably go to Anglesey Abbey just outside Cambridge about four or five times a year, it is such a lovely relaxing place, and I just adore the wandering walk through the gardens, alongside the river and through the woods, plus it changes beautifully with the seasons there is always something new to admire. In February, it is all about the snowdrops, one of my favourite flowers – well they do herald the arrival of spring, plus they are just so elegant and pretty, and Anglesey Abbey has more than 270 species of snowdrops dotted around the place. I know who knew there were so many different kinds. 

I also used the occasion to test out my Lomo’Instant, the instant camera from Lomography that we got as our Christmas present from my Mum, as I have wanted an polaroid-style camera for a while. I love digital and snapping away on my phone, I even love the art of editing my images, but there is something fun and more memorable about capturing that moment on instant film and waiting for it to develop. I will be bringing you a more detailed review on the camera soon, which I am loving to capture our first year in marriage memories. 

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My Style: Grey jeans, Ida by Donna Ida (c/o) // Black rollneck, Primark // Grey cable tabbard jumper, Oasis *similar* // Grey coat, Gap *similar* // Tote, Zara // Boots, Quiz Clothing (c/o) // Glasses, Glasses Direct (c/o) // Lomo’Instant, Lomography // 

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Sep 15 2014

Fashion Week Diary: LFW SS15 – Day 4

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An early start on a Monday after three long days is hard, but made all the more easier by knowing that there would be embellished goodness hitting the catwalk for Mother of Pearl, plus the Claridge’s setting isn’t a bad start to any morning.

But as it was early and a little chilly I went for my new Foggy London Rizzo Ida jeans by Donna Ida, I am a huge fan of her denim, I do believe that all jeans should be high-waisted, super flattering and with enough stretch to make them uber-comfortable. I have to be honest I think today’s look is my favourite, the most me, I loved the polka-dot co-ords but the combination of black, grey and a touch of red is just so what I love to wear.

It was also a day where I got to hang out with one of my favourite bloggers, who I am so pleased is my friend, Briony from A Girl, A Style, it was just so nice to take some time away from fashion week to just catch-up. Sometimes fashion week can be a little too full on and I am glad that this season I have realised that I can’t do it all.

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Back to the fashion, Mother of Pearl for spring/summer 2015 is just gorgeous, inspired by the 60’s singer Sandie Shaw and her over-the-top embellished stage wear, as well as the ‘Kitchen Sink Dramas’ of the same era that brought about the silhouettes, colours, textures and prints. On top of all that goodness was a sporty aesthetic that really created a modern, relaxed and contemporary collection.

I promise I am going to bring you more from this gorgeous collection, I just didn’t have time to edit the crazy amount of pics I snapped, but here are some of my favourite looks, showing off the exquisitely crafted 3D embellishments, which were seen on dresses, two-pieces and even the oversized clutches, that I just adored.

I also really loved the juxtaposition of the jewelled creations paired with sporty looks, the pale pink hoodie with 3D embellishments on was amazing, and paired over a tennis-style dress was just perfection, I kind of wanted the whole outfit from top-to-toe.

I promise that I will share more pictures from the collection very soon.

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Also at the Mother of Pearl presentation I came across the very handsome Sergio, The Outnet’s shoe hunter, who was accompanied by a very dashing model. I don’t know who was cuter, but I love that they had matching bow-ties on. A collective arhhh did go around the show space when they both walked in.

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From one great London hotel to another, I went from old school at Claridges to modern chic at the ME London where the incredibly talented illustrator and designer David Longshaw was live illustrating onto a dress from his collection in the lobby. I admire illustrators a lot, more so when they have to do it on display and have people watch you, but the pressure of doing it directly onto a dress from the collection must have been crazy. But I think you have to agree it looks amazing – check out the Instagram video before that I snapped while I was watching him work.

The incredible @davidlongshaw is live illustrating onto a dress from his collection #LFW #Squirrel

A video posted by Danielle Wightman-Stone (@fashionistabarbie) on

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Finally, my day 4 outfit, as I said one of my favourite looks, even though the sweatshirt I am wearing tomorrow is pretty cool. I think the thing that makes this look very ‘me’ has to be the colour combination, I do love black with grey, the denim jeans fit perfectly and boost my confidence knowing that I went down a few dress sizes, and I really love the slouchy vibe of this Quiz waterfall cardigan/jacket with lace sleeves.

In fashion week standards I get that this look is tame, but why is that fashion week means you can’t feel yourself, why do you have to opt for the extremes, sometimes I just want to wear a great pair of jeans, a comfortable pair of shoes, and finish off my look with a rucksack-come-handbag that fits all my fashion week essentials in, yep a day without having to take a canvas tote bag is a great day.

To complete my look I went for a waterfall braid from the Blow Ltd team at The Apartment, which I think might be my favourite so far, and means I am running out of options for what I want my hair to look like tomorrow.

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My Style: Rizzo Jeans – Foggy London, Ida by Donna Ida (c/o) // Top, New Look // Jacket, Quiz (c/o) // Glasses, Karen Millen (c/o) // Red shoes, Topshop // Bracelet, Links of London, Joshua James Jewellery (c/o) // Bag, Russell & Bromley (loaned from The Apartment) // Watch, Caravelle New York (c/o) // Hair by Blow Ltd at The Apartment //

LFW-Day-4-My-style-7 LFW-Day-4-My-style-8 LFW-Day-4-My-style-3 LFW-Day-4-My-style-1 LFW-Day-4-My-style-11**All pics mine, except the ones of me they were snapped by Kris Atomic**

 

May 15 2014

My Style: The Perfect Pink Jumper From Odd Molly

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The sun is shining so of course I need to get my Barbie pink on!!! OK, so this look seems like I am covered up for winter, the gorgeous Odd Molly cable knit definitely photographs heavier than it is, but when the weather is nice, bright, but still a little chilly I love wearing knitted jumpers and jeans at the weekend – and for me spring sunshine is all about those moments when you can leave the house without a coat!!!

I was introduced to Odd Molly at an event last year, I have to be honest I hadn’t heard of the Scandinavian fashion brand before, but I have really fallen in love with its contemporary boho vibe, especially the jumpers and the smock-style dresses, it really is a label all about comfort, which I love.

This coral pink Corset Sweater really caught my eye, not only for the great colour, but for the details – the front is cute with its cable knit but this beauty is all about the lace knitted tie-string to the back. It adds something a little different and it definitely makes it summer ready.

Embracing the sun and the brighter outlook with this outfit I went for my trusty Ida by Donna Ida jeans but in the ice wash, rather than my go-to dark vintage hue. I worry wearing such a light colour of denim normally, I don’t have the smallest of thighs, but there is something about Donna Ida that just makes you feel and look great.

Finishing up my look are a few fun pieces of jewellery, first up is my Flamingo adorned Anna Lou of London enamel bangle, perfect when worn with a three-quarter sleeve jumper as this beauty really needs to be shown off. Then I have my beautiful butterfly necklace from Swarovski, I just love how delicate it is, and the colours really work with this jumper.

Are you a fan of a bright jumper when embracing the sun?

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My Style: Jumper, Odd Molly (c/o) // Jeans, Ida by Donna Ida // Pumps, Primark // Watch, Fossil // Right bracelet stack – vintage and Monica Vinager // Flamingo bracelet, Anna Lou of London (c/o) // Glasses, Karen Millen (c/o) // Necklace, Swarosvki //

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Mar 25 2014

My Style: Casual Affair In United Nude Trainers

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Trainers are having a moment, they have never been out of fashion, so it isn’t a revival, so I am going with a moment – we have designers embracing the casual shoe on the catwalk, we have unsporty types opting for pops of colour to spice up their day-to-day outfits, and we even have hard core fashionistas embracing the comfort of the flats over heels. During fashion week everywhere I turned people were wearing the Nike FlyKnits, paired with jeans, leather skirts and even dresses – it seems that dressing down is the way forward.

For me, wearing trainers is the ultimate comfort, more so than wearing fluffy-lined boots on a cold day, they are an item of footwear that really has the ability to go with anything, plus if you really want to you could also run a mile in them, I don’t – but the thought is always there!!! One thing I am loving about trainers at the moment is how fun they are – with brands going for prints, textures, clashing colours and best of all retro shapes.

These beauties that I am wearing here are from United Nude’s new Runner collection, aren’t they pretty – they kind of remind me of a pair of Kangaroo’s I had in the 80’s, yep I am an eighties baby. I love everything from the shape, I do the slightly pointed toe to the vibrant stitching and the striped pattern that makes them instantly recognisable as being designed by United Nude. They are just so much fun.

There are six different designs, these are the Petrol ones, but all of them are just as vibrant, fashion-forward and will make a great addition for any trainer collection. Mine are probably the most toned down pair, but I just adored the neon pink trim, the others called Rave, Paradise, Violet, and Bright Mix are really statements, and there is a monochrome pair called Anis. I actually love them all – they really do capture the architectural vibe of the brand.

What do you think of United Nude’s fashionable trainers? 

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My Style: Runner Petrol Rib, United Nude (c/o) // Ida by Donna Ida Jeans, Donna Ida (c/o) // Jumper, New Look // Glasses, Retro54 (c/o) // My-Style-United-Nude-8

Feb 18 2014

My Style: Jeans & Dotty Heels For LFW Day 5

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Day 5 of London Fashion Week is generally when I am full of ‘fashion flu’, done with all the bitching, too tired to string a sentence together, and so over outfit posing – this season was so much more fun than in previous years that I actually think I left my best and most comfortable look until today.

I rave a lot about Donna Ida and her own collection of jeans, IDA by Donna Ida – I have four pairs and counting and I love each one because they are so flatting, have lots of stretch and are high-waisted for the most perfect fit. These Ice Bright Vintage wash Mabel’s took a little bit of convincing for me to buy from the jean queen herself, I always shy away from such a light finish as I instantly think it will make me look fat, but I actually think these beauties make me look slim, and I never say that!!!

They were also the perfect shade of denim to pair with these cute polka dot heels from Russell & Bromley’s spring/summer 2014 collection that I kindly borrowed from The Apartment. I do love skinny jeans worn with high heels, I just don’t like stiletto height, so these were perfect and they were surprisingly so comfortable even on the cobbled street where Alex and I posed with balloons in front of a crowd of builders.

Finishing off my look is one of my favourite statement T-shirts, a cool wolf which kind of reminds me off those silver foil engraving art sets I used to get as a child. It is from Hobbs NW3 collection and I love that it can be dressed up or paired back with a chunky cardigan and biker boots.

Are you a fan of light denim? Or do you always go for darker washes as it is more flattering?

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My Style: Ida Mabel ankle skinny jeans, Donna Ida // Polka dot heels, Russell & Bromley (SS14 sample borrowed from The Apartment) // Watch, Fossil // Wolf top, Hobbs // Glasses, Retro54 //

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Dec 02 2013

My Style: Stripes & Tiny Tim

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My outfits are normally pretty safe, I like jeans, jumpers, ankle boots, the occasional flared skirt, leather pencil skirt, and dress, as well as statement jewellery and a great handbag – so I never thought that I would buy or wear stripy jeans!!!

I bought these beauties at the Donna Ida pop-up at Cheshire Oaks, not only were they a bargain down from £150 to £25, but Donna herself convinced me to try them on and to be honest who am I to argue with the Queen of Denim.

When I saw them I loved them, the mint colour is just amazing, but I instantly thought I could not only pull them off but my chunky thighs would look even bigger – what surprised me the most is how they are actually flattering and slimming.

To tone down the stripes and to make it more me I decided to pair them with lots of black – a chunky jumper, cut-out boots and my new Anya Hindmarch ‘Tiny Tim’ handbag, which granted doesn’t hold a lot but is oh so pretty.

Considering I was pretty nervous about rocking these jeans once on I felt amazing and I think I pulled them off by keeping the styling simple. I can’t wait for summery weather as they would look great with a black tee and strappy black heels.

How would you style these stripped beauties?

My-style-stripy-jeans-8 My-style-stripy-jeans-12 My-style-stripy-jeans-10My Style: Stripy ‘Audrey’ jeans, Ida by Donna Ida (similar here without the stripe) // Zahara cut out boots, Blonde & Blonde (c/o Bank Fashion) // Black jumper, Primark // Black glasses, Karen Millen (c/o Specsavers) // Black ‘Tiny Tim’ bag, Anya Hindmarch //

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