Tag Archives: David Sims

AW13 Campaign: Alexander McQueen Goes Regal


Alexander McQueen has unveiled its dramatic and beautiful autumn/winter 2013 campaign featuring British model Edie Campbell in a black and white shoot captured by David Sims.

While the studio setting might make this campaign seem simple, it is far from it, instead the shots have been captured perfectly to show off the exquisite detailing of the AW13 collection, from the luxurious pearl-adorned bodices to the striking Elizabethan-inspired silhouettes with the nipped in waists and hoop skirts, the incredibly crafted leather and metal embroidery, as well as those opulent face guards.

This campaign is beautiful, the shots looks like pieces of art, and they certainly make an impact – I will be surprised if anyone can flick by these adverts in a magazine come autumn.

What do you think of McQueen’s latest campaign?

AW13-alexander-mcqueen-7 AW13-alexander-mcqueen-2 AW13-alexander-mcqueen-4 AW13-alexander-mcqueen-1 AW13-alexander-mcqueen-3 AW13-alexander-mcqueen-6 AW13-alexander-mcqueen-8[Pics: courtesy of Alexander McQueen]

Video Loving: Alexander McQueen’s Trippy AW12 Campaign

I brought you the striking and futuristic autumn/winter 2012 print campaign for Alexander McQueen earlier this month, well the British fashion house has released the accompanying film, which has also been shot by David Sims.

I warn you, if you are a little hungover, have a headache from all this sun we’ve been having or not that keen on crazy motion films then possible this campaign isn’t for you – however, if like me you like a little crazy then you are in for a treat.

Featuring Finnish model Suvi Koponen and her gorgeous futuristic visor this is a psychedelic and colourful film that kind of has an 80’s vibe about it with the raving tripping motion, which I loved and it worked perfectly with the visor.

So, back to those visors that were a hit on the catwalk and they’ve been amazing in fashion editorials – but do you heart them enough to buy? Well, they are now available to buy online at Alexander McQueen’s website and in-store for £270. I wonder how many people will be wearing them at fashion week!!!

[Pics: courtesy of Alexander McQueen]

AW12 Campaign: Alexander McQueen’s Futuristic Adverts

If you’ve picked up the August issue of Vogue you will have seen the striking 2012 ad campaign from Alexander McQueen it really does standout on the page. I have to be honest when I saw the autumn/winter 2012 show with the futuristic visors, the gorgeous fuchsia tiered gowns, and the heel-less shoes I was excited to see how the ad campaign would turn out, and I am certainly not disappointed.

Shot by David Sims and starring Finnish model Suvi Koponen this is a gorgeous campaign. I just love the futuristic vibe, it is as if Suvi with her slicked blonde hair and visor is a beauty from outer space and has just landed on an origami planet.

Did anyone else flick back to it when they saw it in Vogue?

[Pics: courtesy of Alexander McQueen]

AW11 Campaign: Alexander McQueen Brings The Drama

As soon as I saw these Alexander McQueen autumn/winter 2011 campaign shots I was completely blown away by the drama and beauty. Photographed by David Sims he really does capture the essence of Sarah Burton’s ‘The Ice Queen in Her Court’ collection perfectly with the help of model of Raquel Zimmerman who looks stunning as a ‘savage beauty’.

I just love the way the harsh backgrounds of a the rocky countryside *possibly Scotland* along with a storm works perfectly against such gorgeous creations. My favourite has to be the image of the finale gown, I adore this frayed organza halterneck gown with embroidered pleats when it hit the runway, but add the explosion and rays of light from her head and volcanic-like ash and this image is truly iconic, and for me more than an advert but a piece of art.

Which is your favourite?