Tag Archive: Bono

Aug 31 2010

Ad Loving: Louis Vuitton Latest Core Values Campaign

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Pic: Louis Vuitton

The Louis Vuitton core values ad campaign is one of my favourites and I love this latest one featuring Bono and his wife Ali Hewson shot by Annie Leibovitz.

What is surprising with this ad is that both Bono and Ali are wearing Edun, the fashion label that they both founded, accessoried with LV, this surely has to be a first for the brand. Well I suppose with Louis Vuitton having a stake in the brand it really isn’t that surprising – but nice that they didn’t feel the need to have just LV credited.

Both stars have co-designed bags with LV, including the handbag seen with Ali which comes complete with a dangling charm that is the French firm’s first made-in-Africa product, and Bono is carrying a bag with embossed monogram with the proceeds going 2 TechnoServe & Cotton Initiative.

The latest journey of Co-Values has the tag line “Every journey began in Africa” — roles out this month and on louisvuittonjourneys.com.

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