There is something about Ashish that gets everyone excited, maybe it is all the sequins, maybe it is the loud, fun soundtrack, which this season included Madonna’s ‘Get Into The Groove’, or the fact this label never seems to take fashion too serious – whatever it is this is one of LFW’s most anticipated shows among the cool kids.
Like with all their collections, the spring/summer 2014 drew the fashion pack in like shiny things to a magpie, with its fun and sparkly luxe sportswear pieces that were inspired by the corner shop, Arabic writing, and Coca-Cola, with a tribal/Viking mash-up.
The items that got most people talking had to be the sequinned grocery bags with Ashish’s humorous take on supermarket logos from striped carrier bags covered in sequins, to a green version with ‘S&M’ for ‘M&S’ and ‘Disco’ rather than Tesco. These were teamed with ripped and torn denim, which of course were dipped in sequins, studded slippers worn with mismatched socks, and lots of chunky jewellery.
My favourite pieces other than the Coca-Cola clad sequinned vests, which were in reference to Ashish’s ultimate hangover remedy for his party girl, had to be the sporty-glam striped sequinned polo T-shirts, the oversized tops with Arabic writing spelling out ‘Thanks for coming’ and ‘Love’ and the striped white shirt with draped open back with ‘Best Wishes’ around the cuff and hemline.
It was OTT, very colourful, and saw Ashish continuing his aesthetic joke on consumer culture – but was it anything new – I don’t think so – but it seems the cool kids don’t care.
After the amazing opening day of London Fashion Week I was raring to go for Day 2, my train company however had other ideas, but I didn’t let that get me down.
Friday was busy, but today was crazy with 7 shows to get to, and it seemed that each one was dotted across London. So today I have gone from Somerset House to see Holly Fulton and John Rocha, then rushed over to see Orla Kiely, followed by Marcus Lupfer, then back to the main tent via Shack Shake to see Ashish, then press bused it over to an NCP car park for House of Holland and back again for Mark Fast – just running through it is making me tired again.
As I knew I would be running all over the place I went for comfort in my outfit, shocker I know, pairing my trusty faux leather skirt from Next with my new River Island jumper and my Lulu Guinness eye purse that really does goes with everything. This outfit is one of my go-to looks so you might have seen it before – but I really love this look.
Highlights of the day have definitely been the Markus Lupfer presentation, which was basically a teenager girl’s bedroom from the 90′s, with pictures of Jason Priestley on the wall – it was so much fun and I think the Clueless-esq collection will do really well.
Another fun show was the House of Holland, always one of my favourites not only are Henry Holland’s collections getting stronger each season, but I love that he always picks an amazing soundtrack, invites all his celeb friends to grace the front row, and that he makes an NCP car park unrecognisable – this year with a purple floral printed runway.
Stay tuned for full posts on all the shows from today – I just have to edit the 500 or so pictures that I took!!!
As with Day 1, I have put together my highlight reel using HTC Zoe on my HTC One:
Sorry for the delay in my final round-up of London Fashion Week, I kind of got distracted with life, but here are my highlights of my day four and five – from dinosaurs at Sophie Hulme, my best front row I saw this season at Pringle, and crazy slogans at Ashish.
First stop was the Sophie Hulme presentation, where I was greeted by toy dinosaurs, fairisle jumpers, a gorgeous selection of bags including a boxy tote that I am in love with. What was nice is that this is Sophie’s biggest collection-to-date and it was fabulous and it had an exquisite luxe feel with its various textures including mohair, cashmere and goat skin. Also every season each purchase comes with a different charm, for autumn/winter 2012 it is a brass dinosaur, which also replicated as the invitation that I got after fashion week.
After Sophie Hulme I literally hot-footed it over to see Pringle of Scotland, which I was so excited about as it was my first time I was invited to the show, and I am so glad I made it as it was my first sighting of Olivia Palermo all fashion week and I was literally metres away from the gorgeous Rose Byrne. A full review is coming for Pringle, I promise, but it had a Clueless-90s charm about it that I adored.
From Pringle to the Topshop venue for another first, not only my first time this season at the Topshop venue, which overlooks the Thames, but also my first ever Michael Van Der Ham show and I was looking forward to seeing his unique approach to fabric clash for autumn/winter. This season it felt like there was more eveningwear and red carpet pieces, and maybe that was because Michael Van Der Ham was inspired by Veronica Lake, the Ziegfried Follies and 1930′s knits and glamour. Clashing fabrics were presents with textured Jacquard organza, hammered silk, metallic boucle and cashmere, which looked gorgeous in bright colours mixed in nicely with an old Hollywood feel with the gold and metallics.
I reckon we will see a lot of this collection on celebrities, especially all the side-split skirts that revealed contrasting flashes of mint and navy, as well as all the ornate jewel-encrusted bodices – gorgeous collection I loved it.
To finish off my Monday I headed over to the Handpicked Media suite at One Aldwych to see the Ted Baker team who brought over an edit version of their fab spring/summer 2012 collection, which I loved the first time when I saw it come down the runway at their away day. What was nice other than checking out the collection, munching on some I Love Ted pop-cakes, the view from the suite, had to be that this was the perfect place to relax between shows.
First stop of my final day at London Fashion Week was queen of the Art Deco graphic prints Holly Fulton, I loved this show last season and her collections keep on getting better and better. Lots of pink as you would expect, mixed in with some blues, lots of sparkle, graphic prints, furry bags and lots of intricate detailing. It was also nice that I was sat in a row with my favourite blogger pals so as well as a great collection it was brilliant company to enjoy it with.
I have to admit I have a love hate relationship with Ashish, don’t get me wrong ever since his collaboration with Topshop, I have loved his slogans, but I just know that I can never ever pull off this uber-cool brand. For autumn/winter the slogans were out in force, with knits emblazoned with ‘Be Happy’, ‘Relax’, and ‘Say No To Drugs’, as well as lots of smiley face logos, bright colours, clashing prints, and sequinned Buddhas.
Entitled, Bollywouldn’t, this collection really had a grungy vibe to it that I am sure the cool crowd will get behind, but other than rainbow platformed boots I really can’t see myself in any of it, which isn’t necessarily a bad thing!!!
I did have other shows after Ashish but with deadlines looming and tiredness kicking it I have to admit that I ditched the rest of the day for a proper meal with my boyfriend and a relaxing night in front of the TV – very fashion of me!!!
The rodeo came to Somerset House for the final day of womenswear at London Fashion Week with a cowboy and Indian inspired collection from Ashish.
Gingham and leopard print maxi dresses, sequinned Western shirts, cow-print mini skirts, dresses and jackets, denim hot pants and fringed jackets, were accessorised with hand-painted cowboy boots decorated with the McDonald’s golden arches, Coca-Cola bottles, Heinz beans logo and skeleton figures and outrageous headgear from trucker baseball caps, Stetsons and feathered headdresses.
Pic: Ashish SS11 via London Fashion Week
This collection was the most fun of all the shows this season, I love the kitsch detailing of the logos, the western theme really worked and I love the cow and flame prints. But the most wearable items were the maxi dresses especially the gingham print one – which has been added to my wishlist!