Tag Archive: Ad campaign

Jun 05 2014

AW14 Campaign: Jeremy Scott Surprises With His First Moschino Ad

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Who could forget Jeremy Scott’s explosive, fun, junk food-inspired autumn/winter 2014 collection for Moschino, I think the French fries iPhone cover was Instagrammed by all the top bloggers within days of the catwalk show, well it seems that for his first ad campaign he has gone for a more iconic, timeless approach and I adore it. 

Starring Linda Evangelista and shot by Steven Meisel, the campaign is less trashy-chic and more classy than I was expecting after seeing the McDonald’s Moschino Happy Meal handbags and SpongeBob Square Pants knits hit the Milan catwalk – the gaudy colours have been replaced for a classic black and white portrait that actually makes that McDonalds bag look classy. 

I love everything about this campaign – from the black and white to the pose, now that is a supermodel working it, to the big blow dry, gorgeous tailored coat and super cute earrings. The catwalk might have been to grab attention, steal a few headlines during fashion week, but this campaign is all about selling the collection. 

If nothing else you have got to admit, McDonalds has never looked so good!

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Updated: 

More of the Moschino’s autumn/winter 2014 campaign has been released and it just keeps getting better. I just adore the styling by Carlyne Cerf de Dudzeele, seriously exquiste and truly captures a different side of the collection, especially with it shot in black and white. I also love the use of the all-star crew – for Jeremy Scott’s first campaign it is great that he could get Linda Evangelista, Stella Tennant, Carolyn Murphy, Saskia Debraw, Karen Elson and Rachel Zimmerman all to take part as they look incredible.

What do you think of Moschino’s AW14 campaign?

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[Pics: Moschino]

Jan 09 2014

Beauty Bytes: Chloé’s Fringe Love Affair

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I have a love-hate affair with my fringe, when cut well I adore it, when cut badly or getting too long I despise it – but seeing Chloé’s stunning spring/summer 2014 campaign makes me realise how much I do love fringes.

The care-free seventies feel to this ‘last weekend of summer’ campaign is perfection, not only do I wish I was a Chloé girl like Lou Doillon and Julia Stegner, I also need to know the key to their impeccable bangs.

Each shot is amazing, I love the contrast between the blonde and brunette styles, but my favourite shot has to be how their fringes sit behind those oversized sunglasses – now if only I could look as chic with my out-of-control hair!!!

Do you have a love-hate affair with your fringe?

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Jan 02 2014

SS14 Campaign: Mulberry’s Animal Tea Party

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Once again Mulberry has put together a whimsical English rose setting for its spring/summer 2014 ad campaign starring a very girlie looking Cara Delevingne in an animal tea-party themed shoot.

Not only is the concept cute, the styling of Cara by Edward Enninful is the most demure I have ever seen her look, she looks every inch the archetypal English rose – however I do think the animals are grabbing most of the attention!!!

I do love a charming English tea party, but I think I adore Mulberry’s take even more, with a white pony, a Jack Russell, a Patterdale Terrier, a Great Dane, a pelican and two cockatoos, apparently called Archie and Spud taking centre stage – it just shows that even for a model like Cara it is hard to compete with gorgeous animals – especially the pony, Dusty isn’t she just a darling.

I really do think that Tim Walker and Mulberry is a match made in heaven – I love this cute and quirky ad campaign.

Are you a fan of Cara’s new Mulberry campaign?
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[Pics: Mulberry]

Nov 25 2013

American Music Awards: Lady Gaga Brings Alive Versace Campaign

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Who: Lady Gaga

Where: At the 2013 American Music Awards, held at the Nokia Theatre L.A. Live in Los Angeles, California

Wearing: A chiffon lilac Versace gown from the spring/summer 2014 collection, assessorised with a body chain with two silver medusa medallions at the front and lilac Versace heels

Verdict: Just hours before her AMA red carpet appearance, Lady Gaga was named the face of Versace’s SS14 campaign with an ad shot by Mert Alas & Marcus Piggott, so in true Gaga style she decided to bring that campaign to life by wearing a very similar look.

Of course, because it is Gaga there was also a white mechanical horse, which was operated by two people underneath and she rode onto the red carpet with her blonde locks flowing doing her best damsel in distress.

I love the campaign image, I love the lilac colour to the gown and the cut-outs, and I am so pleased that she went for a longer style on the red carpet. But I think my favourite thing about this look has to be the styling of the body chain with two silver medusa medallions – that is just pure Versace and works perfectly.

Lady Gaga was apparently named the new face of the Italian fashion house because she is part of the family, anyone else think it is because she is morphing into Donatella?

What do you think of Lady Gaga’s latest red carpet look? Are you a fan of her Versace platinum blonde locks?

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[Pics: Versace]

Aug 07 2013

AW13 Campaign: Red Valentino’s Dark Fairytale By Tim Walker

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I love whimsical, I love drama, and I adore an edgy fairytale theme. The autumn/winter 2013 ad campaign for Red Valentino has once again been captured by Tim Walker and it shows off the beauty and darkness of the fairytale collection to perfection.

I just love how you can instantly tell that this is a Tim Walker campaign, from the use of props to the contrast between her romantic floral looks and the sinister setting, which looks all the more striking against the crisp white background.

As well as loving the art direction of the campaign, the Russian doll, folky fairytale collection is just adorable – I am in love with the flower pompom shoes, the braided hair and the feminine dresses.

I am seriously lusting over Valentino’s little sister line.

Are you a fan of Red Valentino and their sinister-yet-romantic campaign?

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See the fairytale in motion with the behind-the-scenes video:

[Pics: Red Valentino/Tim Walker]

Aug 05 2013

AW13 Campaign: Kenzo’s Miniaturised Heros

AW13 Kenzo AW13 Campaign: Kenzos Miniaturised Heros %tagYesterday, I spent the day reading nearly all the September issues I could get my hands on, my picnic rug in the garden looked like a make-shift newsagents and one of the autumn/winter 2013 campaigns that kept grabbing my attention had be Kenzo with its doll-like heros.

The series of slightly strange and surreal images created by experimental art magazine Toilet Paper stars model Sean O’Pry and Japanese actress Rinko Kikuchi on a Kenzo adventure. I am in love with the whole campaign from the miniature doll-like stars pinned to a dissection table with butterflies to riding giant hands in the clouds.

There is also a weird and cute side to the campaign – the weird being the eyeball print trousers and matching nails to the cuteness of a kitty sat in a shoe – seriously random and that’s probably why I love it so much.

I know this campaign has been out for a while, but it was only when I saw it in the magazines that it really made an impact.

Do you love this strange campaign?

AW13 Kenzo 9 AW13 Campaign: Kenzos Miniaturised Heros %tag AW13 Kenzo 4 AW13 Campaign: Kenzos Miniaturised Heros %tagThen there are the cute and bizarre ads:

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Jul 22 2013

Sketch to Store: French Connection’s New Campaign

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I love it when brands go for something innovative and edgy in their advertising campaigns, in fashion that is generally reserved by major fashion houses, but high street chain French Connection has put together something really creativity and cheeky for autumn/winter 2013 with the help of iconic photography Rankin.

Entitled ‘Sketch to Store’, the concept visualises French Connection’s design process, with naked models being covered by the clothing designs sketched by illustrator Jo Bird – such a fun but powerful idea that really translate well in the brand’s first black and white shoot.

I love the way it mixes style and design, with a provocative cheekiness, and how it is moving the brand away from its FCUK days with this quirky and some what fearless approach . I also think it is a great follow up to its This is the Woman campaign.

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If you love the black and white photographs, you will love the campaign video, where you see the sketches being added to the models and the humour of the advert really comes out – plus the backing track by The Beaches is amazing!!!

french connection rankin 4 Sketch to Store: French Connections New Campaign %tagDo you like French Connection’s latest campaign?

[Pics: courtesy of French Connection/Rankin]
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