Category Archive: Ad Campaigns

Aug 05 2013

AW13 Campaign: Kenzo’s Miniaturised Heros

AW13 Kenzo AW13 Campaign: Kenzos Miniaturised Heros %tagYesterday, I spent the day reading nearly all the September issues I could get my hands on, my picnic rug in the garden looked like a make-shift newsagents and one of the autumn/winter 2013 campaigns that kept grabbing my attention had be Kenzo with its doll-like heros.

The series of slightly strange and surreal images created by experimental art magazine Toilet Paper stars model Sean O’Pry and Japanese actress Rinko Kikuchi on a Kenzo adventure. I am in love with the whole campaign from the miniature doll-like stars pinned to a dissection table with butterflies to riding giant hands in the clouds.

There is also a weird and cute side to the campaign – the weird being the eyeball print trousers and matching nails to the cuteness of a kitty sat in a shoe – seriously random and that’s probably why I love it so much.

I know this campaign has been out for a while, but it was only when I saw it in the magazines that it really made an impact.

Do you love this strange campaign?

AW13 Kenzo 9 AW13 Campaign: Kenzos Miniaturised Heros %tag AW13 Kenzo 4 AW13 Campaign: Kenzos Miniaturised Heros %tagThen there are the cute and bizarre ads:

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Aug 01 2013

AW13 Campaign: Sonia Rykiel Gets Inspired By Mad Men

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If Don Draper was handling French fashion label Sonia Rykiel’s advertising campaign this is probably what he would have come up with – a striking, bold and very arty ad to mark new creative director Geraldo da Conceição’s first collection for the fashion house.

Featuring British model Sam Rollinson, the autumn/winter 2013 campaign was shot by Mert Alas and Marcus Piggott, and pays homage to French advertising posters from the 1950s and ’60s.

I just love the styling, that sky blue coat is amazing, and I adore the graphic cut-out shapes – the keyhole, lips and a face silhouette, which is very Picasso, and Sam Rollinson looks stunning.

Everything about this campaign is bold, fresh and makes a statement – bravo Sonia Rykiel – these ads are going to literally pop off the page!!!

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[Pics: Sonia Rykiel]

 

Jul 23 2013

AW13 Campaign: Alexander McQueen Goes Regal

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Alexander McQueen has unveiled its dramatic and beautiful autumn/winter 2013 campaign featuring British model Edie Campbell in a black and white shoot captured by David Sims.

While the studio setting might make this campaign seem simple, it is far from it, instead the shots have been captured perfectly to show off the exquisite detailing of the AW13 collection, from the luxurious pearl-adorned bodices to the striking Elizabethan-inspired silhouettes with the nipped in waists and hoop skirts, the incredibly crafted leather and metal embroidery, as well as those opulent face guards.

This campaign is beautiful, the shots looks like pieces of art, and they certainly make an impact - I will be surprised if anyone can flick by these adverts in a magazine come autumn.

What do you think of McQueen’s latest campaign?

AW13 alexander mcqueen 7 AW13 Campaign: Alexander McQueen Goes Regal %tag AW13 alexander mcqueen 2 AW13 Campaign: Alexander McQueen Goes Regal %tag AW13 alexander mcqueen 4 AW13 Campaign: Alexander McQueen Goes Regal %tag AW13 alexander mcqueen 1 AW13 Campaign: Alexander McQueen Goes Regal %tag AW13 alexander mcqueen 3 AW13 Campaign: Alexander McQueen Goes Regal %tag AW13 alexander mcqueen 6 AW13 Campaign: Alexander McQueen Goes Regal %tag AW13 alexander mcqueen 8 AW13 Campaign: Alexander McQueen Goes Regal %tag[Pics: courtesy of Alexander McQueen]

Jul 22 2013

Sketch to Store: French Connection’s New Campaign

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I love it when brands go for something innovative and edgy in their advertising campaigns, in fashion that is generally reserved by major fashion houses, but high street chain French Connection has put together something really creativity and cheeky for autumn/winter 2013 with the help of iconic photography Rankin.

Entitled ‘Sketch to Store’, the concept visualises French Connection’s design process, with naked models being covered by the clothing designs sketched by illustrator Jo Bird – such a fun but powerful idea that really translate well in the brand’s first black and white shoot.

I love the way it mixes style and design, with a provocative cheekiness, and how it is moving the brand away from its FCUK days with this quirky and some what fearless approach . I also think it is a great follow up to its This is the Woman campaign.

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If you love the black and white photographs, you will love the campaign video, where you see the sketches being added to the models and the humour of the advert really comes out – plus the backing track by The Beaches is amazing!!!

french connection rankin 4 Sketch to Store: French Connections New Campaign %tagDo you like French Connection’s latest campaign?

[Pics: courtesy of French Connection/Rankin]

Jul 05 2013

Fashion Fix: 7 Of This Week’s Hottest Links

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Jul 01 2013

AW13 Campaign: Nicole Kidman For Jimmy Choo

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I have been waiting for these campaign shots since the news broke that Nicole Kidman was the new face of Jimmy Choo just before Cannes and they haven’t disappointed. Captured by photographer Mikael Jansson, Nicole is oozing sex appeal as a Hitchcock heroine, complete with a fab fringed bob.

Portrayed as the “seductive protagonist”, Nicole looks incredible in these autumn/winter 2013 campaign images for the luxury footwear brand, sporting sexy stilettos, caged booties, and thigh-high boots, as well as a gorgeous selection of bags.

As well as adoring Nicole in this campaign, I just love the sexy film noir feel to it, with the classic car, the sinister mist rolling in, and her dramatic femme fatale look. This has to be one of the most best Jimmy Choo campaigns I have seen.

The print images are striking, but the short film that accompanies the campaign is amazing, Nicole really does strong and glamorous to perfection.

AW13 Jimmy choo nicole 3 AW13 Campaign: Nicole Kidman For Jimmy Choo %tag AW13 Jimmy choo nicole 4 AW13 Campaign: Nicole Kidman For Jimmy Choo %tag AW13 Jimmy choo nicole 5 AW13 Campaign: Nicole Kidman For Jimmy Choo %tag AW13 Jimmy choo nicole 6 AW13 Campaign: Nicole Kidman For Jimmy Choo %tag[Pics: Jimmy Choo]

Jun 25 2013

AW13 Campaign: Kate Moss Strips Off For Versace

VERSACE ADV FW13 WB04 AW13 Campaign: Kate Moss Strips Off For Versace %tagSo the sun may have been out today but the magical never-ending roller coaster of fashion keeps on going and the autumn/winter 2013 campaigns are already being unveiled. Earlier today I shared the fairytale Mulberry campaign starring the stunning Cara Delevingne on my Facebook page, which I adored with the gorgeous owls, but this Versace campaign really grabbed my attention with its stripped back approach, which is literally the case for Kate Moss.

Promoting the ‘Vunk’ collection, Kate appears nude except for three strategically placed colourful quilted Vanitas leather bags, and does it with style in the campaign shot by Mert Alas and Marcus Piggott. Kate keeps on surprising me, I am not one to go crazy about her street style, I get it she has style, but I love that she keeps on booking these high-profile campaigns after 25 years in modelling, which makes me remember that she is 39, yep Mossy will be 40 in January.

Talking about the campaign, Donatella Versace said:

“Versace campaign for Autumn/Winter 2013 is stripped back to the raw power of the clothes and models. There’s no set, no distraction, just the provocation, glamour and attitude of our fashion. Mert & Marcus genius transformed Kate and Saskia into these strong Versace characters.”

Well you can’t argue with Donatella – this is one amazing campaign. I love the contrast of the nudey Kate shots and the more punky styling of Saskia de Brauw’s images – both are sexy, striking and completely Versace for me.

Do you like the stripped back images and are you a fan of Mossy’s darker locks?

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