Category Archive: Ad Campaigns

Jan 16 2015

Fashion: My Top Five SS15 Campaigns

SS15-Valentino-Michal-PudelNormally for me it is the autumn/winter campaigns that really brings the fashion alive, maybe I say that because for me the winter collections are what I love to see on the catwalk, but these five fashion houses are really making me love spring/summer with their incredible fashion ads.

There is a stripped back feel to all the campaigns this season, I don’t mean that there isn’t as much money pouring into them or that they are less creative, just that the clothes are doing the talking rather than a celebrity face, well except Julia Roberts, who even appears in complete contrast to her perfume ambassadors days in a make-up free shot for the Givenchy campaign. There is a hint of darkness in some, especially Valentino and Prada, as well as oozing coolness from the likes of Chloé and Coach.

It was hard to pick just five campaigns to be honest as I absolutely love Kit Harington for Jimmy Choo, Joan Didion showing that age is just a number for Celine and Naomi Campbell and Jourdan Dunn looking stunning for Burberry.

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First up Valentino, not only are they gorgeous, as always, I love the cinematographic vision of this campaign, as well as the darkness and the beauty of the floating models. But what I absolutely love about this campaign is that it isn’t shot by Steven Meisel, or Tim Walker, or Mert Alas and Marcus Piggott, which don’t get me wrong I adore, but I am so pleased to see a major fashion house tapping a relatively unknown photographer in Slovakian Michal Pudelka to helm their spring/summer 2015 campaign.

Shot in Tuscany on the beaches and in the woods of Punta Ala, there is something mesmerising and spooky about this campaign, as well as poetic and romantic that I adore and I really think it standouts out from the rest.

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In total contrast with have an uber cool campaign from Coach, shot by Steven Meisel his second campaign for the New York-based accessories and apparel brand, and I really think it showcases British designer Stuart Vevers‘ updated vision for the brand to make it equally about the bags as well as clothes, while adding that laidback cool feel, which really comes across in the muted pastel palette of the group shot. Plus can we please also discuss how incredible Valery Kaufman looks? For me she is one of hot models of the moment.

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Normally ad campaigns are filled with celebrities, not that I don’t like that, but I feel that Julia Roberts for Givenchy, shot by Mert Alas & Marcus Piggott is different, maybe it is because they are in black and white, maybe it is because she isn’t wearing any make-up, or maybe it is down to the fact they deliberately avoid using her famous smile in the images.

Like with Valentino there is a darkness to the images, while still having that sexiness that Julia is known for, as well as a hint of masculinity, the pants suit shot has to be my favourite. But I think what makes this a great campaign, styled by Katy England, has to be how honest it is, which is unusual in the fashion industry.

I just adore that it isn’t the Pretty Woman Julia Roberts that everyone expects and loves, for me this is a so much better, I really think she looks beautiful.

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Prada is always one of my favourite campaigns, do you remember the chic gas station from a couple of seasons ago, and the chess board setting? I feel that Miuccia Prada and Steven Meisel really make a great team and this is another strong campaign that really is a lot moodier than you expect from Prada, which is probably why I like it even more.

I really do love the offbeat details from this campaign such as the wet-look, matted hair, the haunted looks on the models faces, as well as the odd placement of the accessories, which works well with the contradictory storyline of a woman that exudes confidence, is uninhibited and carefree, while still remaining in control.

The black and white images are my favourite, especially the seductive bedroom scene, where she has just casually flung herself onto her bed, as well as the graffiti pastel backdrop you can just about make-out. The campaign really does highlight how strong the Prada bag collection is this season.

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OK, so this isn’t the most creative or technical of campaigns, but it is the one each season I gush over, as one day I hope that I will be a Chloé girl and that I too will be able to pull off that 70’s vibe. Basically I have a serious girl crush not only on the brand but on the perfect Chloé girls that model the campaign, which this season is the gorgeous Caroline Trentini and Eniko Mihalik, who both just have a nymph-like quality about them floating down the sandy beach in their maxi dresses.

As well as the beautiful models, this campaign, shot by Inez van Lamsweerde and Vinoodh Matadin also has the most stunning setting in Paradise Cove, California, which has so been filed away in my wanderlust folder on Pinterest, the striking horses, as well as the chic Drew bag that is high on my SS15 wishlist.

This campaign is basically the idyllic summer I dream of each year.

SS15-Chloe-2For more SS15 campaigns head on over to the Fashionista Barbie Facebook page

Jun 25 2014

AW14 Campaign: The Givenchy Rave

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Ever wondered what a Riccardo Tisci private party would looked liked? Well according to Givenchy’s autumn/winter 2014 ad campaign it includes a select guest list, gorgeous models, lots of dancing, half-naked men, music from the Martinez Brothers and most importantly a strict Givenchy AW14 dress code. It really does sounds like my sort of rave.

Starring models Julia Noblis, Mariacara Boscono, Jamie Bochert, Peter Brant Jr. and Kendall Jenner the campaign was shot by photography duo Mert Alas and Marcus Piggott. The print campaign is great – the most photogenic group of friends on a night out, but for me the AW14 campaign is really brought to life with the short film showing the models dancing – it really does show off the sheer, printed dresses and skirts off to perfection.

Come on hand’s up who wants to be invited to the next Givenchy private party?

[Pic/Video: Givenchy]

Jun 05 2014

AW14 Campaign: Jeremy Scott Surprises With His First Moschino Ad

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Who could forget Jeremy Scott’s explosive, fun, junk food-inspired autumn/winter 2014 collection for Moschino, I think the French fries iPhone cover was Instagrammed by all the top bloggers within days of the catwalk show, well it seems that for his first ad campaign he has gone for a more iconic, timeless approach and I adore it. 

Starring Linda Evangelista and shot by Steven Meisel, the campaign is less trashy-chic and more classy than I was expecting after seeing the McDonald’s Moschino Happy Meal handbags and SpongeBob Square Pants knits hit the Milan catwalk – the gaudy colours have been replaced for a classic black and white portrait that actually makes that McDonalds bag look classy. 

I love everything about this campaign – from the black and white to the pose, now that is a supermodel working it, to the big blow dry, gorgeous tailored coat and super cute earrings. The catwalk might have been to grab attention, steal a few headlines during fashion week, but this campaign is all about selling the collection. 

If nothing else you have got to admit, McDonalds has never looked so good!

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Updated: 

More of the Moschino’s autumn/winter 2014 campaign has been released and it just keeps getting better. I just adore the styling by Carlyne Cerf de Dudzeele, seriously exquiste and truly captures a different side of the collection, especially with it shot in black and white. I also love the use of the all-star crew – for Jeremy Scott’s first campaign it is great that he could get Linda Evangelista, Stella Tennant, Carolyn Murphy, Saskia Debraw, Karen Elson and Rachel Zimmerman all to take part as they look incredible.

What do you think of Moschino’s AW14 campaign?

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[Pics: Moschino]

Jan 28 2014

SS14 Campaign: Kate Moss For Alexander McQueen

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When these pics of Kate Moss starring in the latest Alexander McQueen campaign dropped into my inbox yesterday I may have squealed a little, OK a lot, as not only does Kate look incredible with her cropped bleached yellow hair, but because her co-star is a mini Mossy, a replica doll version of the model.

When it comes to dreaming about designer dolls I would love to add to my Barbie collection, Alexander McQueen is top of that list, the drama and detail in the label’s designs would look amazing on my favourite doll, and now that I have seen this campaign I want to believe it might happen.

If the campaign wasn’t amazing enough, photographer Steven Klein has also directed a haunting short film inspired by the Sixties British cult thriller, Peeping Tom, and you see the film through the eyes of an unknown voyeur who follows Kate through a darkened street in East London.

As well as loving the eerie campaign, lusting over a mini Mossy doll, I can’t believe that this is the first time the British supermodel has fronted a campaign for the brand – that seems crazy considering what a supporter of the label she has been. All I can say is that it was worth the wait – I love this dark campaign.

Anyone else really want an Alexander McQueen mini Mossy doll?

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[Pics/Video: Alexander McQueen SS14]

Jan 09 2014

Beauty Bytes: Chloé’s Fringe Love Affair

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I have a love-hate affair with my fringe, when cut well I adore it, when cut badly or getting too long I despise it – but seeing Chloé’s stunning spring/summer 2014 campaign makes me realise how much I do love fringes.

The care-free seventies feel to this ‘last weekend of summer’ campaign is perfection, not only do I wish I was a Chloé girl like Lou Doillon and Julia Stegner, I also need to know the key to their impeccable bangs.

Each shot is amazing, I love the contrast between the blonde and brunette styles, but my favourite shot has to be how their fringes sit behind those oversized sunglasses – now if only I could look as chic with my out-of-control hair!!!

Do you have a love-hate affair with your fringe?

SS14-chloe-4 SS14-chloe-1 SS14-chloe-2[Pics: Chloé]

Jan 02 2014

SS14 Campaign: Mulberry’s Animal Tea Party

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Once again Mulberry has put together a whimsical English rose setting for its spring/summer 2014 ad campaign starring a very girlie looking Cara Delevingne in an animal tea-party themed shoot.

Not only is the concept cute, the styling of Cara by Edward Enninful is the most demure I have ever seen her look, she looks every inch the archetypal English rose – however I do think the animals are grabbing most of the attention!!!

I do love a charming English tea party, but I think I adore Mulberry’s take even more, with a white pony, a Jack Russell, a Patterdale Terrier, a Great Dane, a pelican and two cockatoos, apparently called Archie and Spud taking centre stage – it just shows that even for a model like Cara it is hard to compete with gorgeous animals – especially the pony, Dusty isn’t she just a darling.

I really do think that Tim Walker and Mulberry is a match made in heaven – I love this cute and quirky ad campaign.

Are you a fan of Cara’s new Mulberry campaign?
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[Pics: Mulberry]

Nov 25 2013

American Music Awards: Lady Gaga Brings Alive Versace Campaign

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Who: Lady Gaga

Where: At the 2013 American Music Awards, held at the Nokia Theatre L.A. Live in Los Angeles, California

Wearing: A chiffon lilac Versace gown from the spring/summer 2014 collection, assessorised with a body chain with two silver medusa medallions at the front and lilac Versace heels

Verdict: Just hours before her AMA red carpet appearance, Lady Gaga was named the face of Versace’s SS14 campaign with an ad shot by Mert Alas & Marcus Piggott, so in true Gaga style she decided to bring that campaign to life by wearing a very similar look.

Of course, because it is Gaga there was also a white mechanical horse, which was operated by two people underneath and she rode onto the red carpet with her blonde locks flowing doing her best damsel in distress.

I love the campaign image, I love the lilac colour to the gown and the cut-outs, and I am so pleased that she went for a longer style on the red carpet. But I think my favourite thing about this look has to be the styling of the body chain with two silver medusa medallions – that is just pure Versace and works perfectly.

Lady Gaga was apparently named the new face of the Italian fashion house because she is part of the family, anyone else think it is because she is morphing into Donatella?

What do you think of Lady Gaga’s latest red carpet look? Are you a fan of her Versace platinum blonde locks?

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[Pics: Versace]
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