Category Archive: Ad Campaigns

Feb 23 2013

Campaign Loving: Jennifer Lawrence for Miss Dior

memo dior02 Campaign Loving: Jennifer Lawrence for Miss Dior %tagThere is something about Jennifer Lawrence, I love her humour, her girl-next-door look, as well as her ability to mix it up and be edgy, but fronting a glossy ad campaign I wasn’t so sure about, well that was until I saw the first ads for her Miss Dior campaign – seriously stunning.

Shot by Willy Vanderperre, I think these are some of the most beautiful photographs I have seen of ‘The Silver Linings Playbook’ star, I am just in love with the black styling teamed with a pop of blue and pink from the Miss Dior handbags. These images are seductive, elegant and glamorous and I have to say better than those seen by previous Miss Dior faces including Mila Kunis, who embodied old Hollywood glamour.

Also perfect timing for Dior to release these shots with the Academy Awards just around the corner and the buzz that she might actually snatch the golden gong gathering momentum. Another thing you can probably guess from these shots is that another Dior look is probably likely on The Oscars red carpet tomorrow.

memo dior01 Campaign Loving: Jennifer Lawrence for Miss Dior %tag[Pics: Dior via WWD]

 

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Feb 06 2013

Video Loving: David Beckham For H&M Directed By Guy Ritchie

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Yesterday I had the pleasure of seeing the premiere of David Beckham’s new advert for his second David Beckham Bodywear for H&M collection, and oh my what a treat it was. The short film directed by Guy Ritchie features a scantly-clad Beckham, he seriously is looking better with age, lots of running, jumping, swimming and of course a bit of footie, as well as one serious wedgie.

If this film doesn’t make you smile, drool, and find Beckham even more attractive than before I seriously don’t know what will – hot, hot, hot. Plus I am loving the ‘Don’t Stop’ soundtrack – great work Guy!!!

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The updated David Beckham Bodywear for H&M collection is on sale now in selected H&M stores and online.

[Pics: H&M]

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Jan 07 2013

SS13 Campaign: Jean Paul Gaultier’s Pop Icons

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Jean Paul Gaultier knows how to make an iconic ad campaign and the spring/summer 2013 is no exception. Calling on pop idols – Madonna, David Bowie, Boy George and Grace Jones, this JPG campaign is more like a poster for the wall than an advert, and I absolutely love it.

Shot by Sebastian Kim, everything about the campaign works – from the in your face lights to the poses and most of all the models perfectly embody their characters, from Hannelore Knuts as David Bowie to Jeneil Williams as Grace Jones and Maria Kashleva has totally perfectly 80′s favourite Boy George, but for me this campaign is all about Latvian model Ginta Lapina as Madonna – seriously wow!!!

I am so hoping that there is more imagery from this campaign as I would love to see the icons solo as well.

What do you think of Jean Paul Gaultier’s pop icons campaign? Any musical legends you think should have been included?

[Pic: facebook.com/jean.paul.gaultier]

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Dec 21 2012

SS13 Campaign: Versace Does Post Apocalyptic Glamour

Versace SS13 ad 1 SS13 Campaign: Versace Does Post Apocalyptic Glamour %tagSo according to the Mayans the world was suppose to end today, I forgot all about it, but Versace obviously decided to do their own version of what an apocalypse would look like, and of course it would be glamorous and filled with half-naked gladiators.

For the spring/summer 2013 campaign, shot by Mert & Marcus, Versace has brought together three iconic models Kate Moss, Daria Werbowy and Joan Smalls and each one looks absolutely hot – especially Kate who is being flanked by three very hunky gladiators, Edward Wilding, Kacey Carring and Veit Couturier.

Of the campaign, Donatella Versace said:

“To have three glamorous and iconic women like Kate, Daria and Joan in one campaign is not an easy feat. Mert and Marcus really outdid themselves, each image is composed like a work of art.”

This is one steamy campaign that I am sure for some will be a little too fake, or photoshopped, but come what do you expect from Versace – these images are so on brand for me and I love them – they are OTT, striking, and so, so sexy.

What do you think of Versace’s spring/summer 2013 campaign?

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Sep 29 2012

Tommy Hilfiger BHI Campaign: Drew Barrymore Snaps Charlotte Gainsbourg

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It seems that Hollywood actress, screenwriter, producer, and director Drew Barrymore has added another a bow to her string – photography, not content with just snapping up-and-coming actresses for V magazine this summer, the heavily pregnant star has captured her first brand campaign for the Tommy Hilfiger Breast Health International initiative.

With Breast Cancer Awareness month kicking off on Monday, preppy American fashion label has launched its sixth limited-edition bag in support of Breast Health International, a leading non-profit foundation that advances breast cancer research and treatment.

The gorgeous Anglo-French singer and actress Charlotte Gainsbourg models the limited-edition arm candy, which comes in a navy mottled leather and features white accents and red handles, perfectly and it looks like Drew was happy with the shot.

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The limited-edition bag, which sadly sold out online in 24 hours, hits select Tommy Hilfiger stores in Europe on October 1 and will be priced at £255, from which a generous £100 from each sale goes to the Fund for Living, a global BHI initiative that provides help to women with breast cancer and their families.

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No only is the campaign stunning, Charlotte Gainsbourg is perfection in this image, a total natural beauty, but this bag is gorgeous, also when do you ever see a charity item give so much of the retail price away – £100 for each bag is pretty amazing.

If you love the campaign and initiative also check out the behind-the-scenes footage, if for nothing else than to listen to Charlotte’s soothing voice, which I just love.

What do you think of Drew’s photography?

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Aug 23 2012

Video Loving: Brian Atwood’s Uber Sexy Campaign Featuring Candice Swanepoel

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Now if there was ever a fashion film and print campaign that was destined to be banned it is this uber sexy campaign from Brian Atwood and I love it.

Inspired by the allure of sexual submission, fearless beauty, and cinemagraphic voyeurism, this is one sexy campaign featuring supermodel Candice Swanepoel wearing thigh-high boots, animal print stillettos, bondage strapped heels and not much else.

To be honest when I first saw the print campaign and film, both shot by Mert Alas and Marcus Piggott, it made me think it was advertising Agent Provocateur or some other lingerie brand as Candice is seen gyrating up and down a wall of TV screens playing porn, or as the release states “reliving the previous night’s fantasy”, and it is hard to focus on the shoes!!!

So what do you think of the fashion film? It is the first film from The Sex Is In The Heel series, I am intrigued to see how anything can follow this in the sexy stakes as it is seriously steamy!!!

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[Pics/Video: Brian Atwood]

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Aug 08 2012

Afternoon Eye Candy: Is It Still Wrong To Fancy Zac Efron?

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Hands up if you have a secret crush on Zac Efron? Well, once upon a time when Zac was singing and dancing around in his cute East High basketball kit it was totally wrong, as he was just a teenager, but now at the grand old age of 24 and his beaming muscles – surely it is totally acceptable – right??!!??

Well that’s what I am telling myself and who can blame my crush on the Disney starlet when he does hot photoshoots like this as the new face of Brazilian fashion house, John John Denim. Who knew that Zac could be the bad boy???

What I noticed instantly, other than Zac’s muscles **wow** was the James Dean vibe of the campaign. Maybe it is just me – but everything from the Los Angeles street setting to the mean and moody look of the styling to the muscle cars it is screaming James Dean and I love it.

No need to thank me for sharing it is my pleasure I aim to please, and all I can hope for is that Zac keeps up this brooding sexiness as this campaign really made my day!!!

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[Pics: John John Denim, shot by Jacques Dequeker]
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