Category Archive: Ad Campaigns

Jun 25 2014

AW14 Campaign: The Givenchy Rave

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Ever wondered what a Riccardo Tisci private party would looked liked? Well according to Givenchy’s autumn/winter 2014 ad campaign it includes a select guest list, gorgeous models, lots of dancing, half-naked men, music from the Martinez Brothers and most importantly a strict Givenchy AW14 dress code. It really does sounds like my sort of rave.

Starring models Julia Noblis, Mariacara Boscono, Jamie Bochert, Peter Brant Jr. and Kendall Jenner the campaign was shot by photography duo Mert Alas and Marcus Piggott. The print campaign is great – the most photogenic group of friends on a night out, but for me the AW14 campaign is really brought to life with the short film showing the models dancing – it really does show off the sheer, printed dresses and skirts off to perfection.

Come on hand’s up who wants to be invited to the next Givenchy private party?

[Pic/Video: Givenchy]

Jun 05 2014

AW14 Campaign: Jeremy Scott Surprises With His First Moschino Ad

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Who could forget Jeremy Scott’s explosive, fun, junk food-inspired autumn/winter 2014 collection for Moschino, I think the French fries iPhone cover was Instagrammed by all the top bloggers within days of the catwalk show, well it seems that for his first ad campaign he has gone for a more iconic, timeless approach and I adore it. 

Starring Linda Evangelista and shot by Steven Meisel, the campaign is less trashy-chic and more classy than I was expecting after seeing the McDonald’s Moschino Happy Meal handbags and SpongeBob Square Pants knits hit the Milan catwalk – the gaudy colours have been replaced for a classic black and white portrait that actually makes that McDonalds bag look classy. 

I love everything about this campaign – from the black and white to the pose, now that is a supermodel working it, to the big blow dry, gorgeous tailored coat and super cute earrings. The catwalk might have been to grab attention, steal a few headlines during fashion week, but this campaign is all about selling the collection. 

If nothing else you have got to admit, McDonalds has never looked so good!

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Updated: 

More of the Moschino’s autumn/winter 2014 campaign has been released and it just keeps getting better. I just adore the styling by Carlyne Cerf de Dudzeele, seriously exquiste and truly captures a different side of the collection, especially with it shot in black and white. I also love the use of the all-star crew – for Jeremy Scott’s first campaign it is great that he could get Linda Evangelista, Stella Tennant, Carolyn Murphy, Saskia Debraw, Karen Elson and Rachel Zimmerman all to take part as they look incredible.

What do you think of Moschino’s AW14 campaign?

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[Pics: Moschino]

Jan 28 2014

SS14 Campaign: Kate Moss For Alexander McQueen

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When these pics of Kate Moss starring in the latest Alexander McQueen campaign dropped into my inbox yesterday I may have squealed a little, OK a lot, as not only does Kate look incredible with her cropped bleached yellow hair, but because her co-star is a mini Mossy, a replica doll version of the model.

When it comes to dreaming about designer dolls I would love to add to my Barbie collection, Alexander McQueen is top of that list, the drama and detail in the label’s designs would look amazing on my favourite doll, and now that I have seen this campaign I want to believe it might happen.

If the campaign wasn’t amazing enough, photographer Steven Klein has also directed a haunting short film inspired by the Sixties British cult thriller, Peeping Tom, and you see the film through the eyes of an unknown voyeur who follows Kate through a darkened street in East London.

As well as loving the eerie campaign, lusting over a mini Mossy doll, I can’t believe that this is the first time the British supermodel has fronted a campaign for the brand – that seems crazy considering what a supporter of the label she has been. All I can say is that it was worth the wait – I love this dark campaign.

Anyone else really want an Alexander McQueen mini Mossy doll?

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[Pics/Video: Alexander McQueen SS14]

Jan 09 2014

Beauty Bytes: Chloé’s Fringe Love Affair

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I have a love-hate affair with my fringe, when cut well I adore it, when cut badly or getting too long I despise it – but seeing Chloé’s stunning spring/summer 2014 campaign makes me realise how much I do love fringes.

The care-free seventies feel to this ‘last weekend of summer’ campaign is perfection, not only do I wish I was a Chloé girl like Lou Doillon and Julia Stegner, I also need to know the key to their impeccable bangs.

Each shot is amazing, I love the contrast between the blonde and brunette styles, but my favourite shot has to be how their fringes sit behind those oversized sunglasses – now if only I could look as chic with my out-of-control hair!!!

Do you have a love-hate affair with your fringe?

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Jan 02 2014

SS14 Campaign: Mulberry’s Animal Tea Party

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Once again Mulberry has put together a whimsical English rose setting for its spring/summer 2014 ad campaign starring a very girlie looking Cara Delevingne in an animal tea-party themed shoot.

Not only is the concept cute, the styling of Cara by Edward Enninful is the most demure I have ever seen her look, she looks every inch the archetypal English rose – however I do think the animals are grabbing most of the attention!!!

I do love a charming English tea party, but I think I adore Mulberry’s take even more, with a white pony, a Jack Russell, a Patterdale Terrier, a Great Dane, a pelican and two cockatoos, apparently called Archie and Spud taking centre stage – it just shows that even for a model like Cara it is hard to compete with gorgeous animals – especially the pony, Dusty isn’t she just a darling.

I really do think that Tim Walker and Mulberry is a match made in heaven – I love this cute and quirky ad campaign.

Are you a fan of Cara’s new Mulberry campaign?
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[Pics: Mulberry]

Nov 25 2013

American Music Awards: Lady Gaga Brings Alive Versace Campaign

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Who: Lady Gaga

Where: At the 2013 American Music Awards, held at the Nokia Theatre L.A. Live in Los Angeles, California

Wearing: A chiffon lilac Versace gown from the spring/summer 2014 collection, assessorised with a body chain with two silver medusa medallions at the front and lilac Versace heels

Verdict: Just hours before her AMA red carpet appearance, Lady Gaga was named the face of Versace’s SS14 campaign with an ad shot by Mert Alas & Marcus Piggott, so in true Gaga style she decided to bring that campaign to life by wearing a very similar look.

Of course, because it is Gaga there was also a white mechanical horse, which was operated by two people underneath and she rode onto the red carpet with her blonde locks flowing doing her best damsel in distress.

I love the campaign image, I love the lilac colour to the gown and the cut-outs, and I am so pleased that she went for a longer style on the red carpet. But I think my favourite thing about this look has to be the styling of the body chain with two silver medusa medallions – that is just pure Versace and works perfectly.

Lady Gaga was apparently named the new face of the Italian fashion house because she is part of the family, anyone else think it is because she is morphing into Donatella?

What do you think of Lady Gaga’s latest red carpet look? Are you a fan of her Versace platinum blonde locks?

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[Pics: Versace]

Sep 06 2013

Ad Campaign: Jennifer Lawrence For Miss Dior

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For her first Miss Dior campaign, Jennifer Lawrence was very couture, statuesque and elegant, for her follow-up it seems that the French fashion house has simply just gone with the star’s natural beauty for a more relaxed, stripped-backed vibe.

There is something about Jennifer that appeals across the board, she is beautiful but not in an OTT way, she is hilarious, she seems very grounded and doesn’t court the craziness of fame – plus she has the talent. For me her second campaign for Miss Dior really sells the qualities that everyone loves about the actress, her personality, while also helping the French label appeal to the average woman. I think it is a clever move as every woman wants a designer handbag.

I’m captivated by this campaign shot by Dan Jackson. Jennifer looks gorgeous with minimal make-up on, her hair is cute, and I love that chic-yet-simple grey woollen coat that lets the Miss Dior quilted handbag with chain-strap really shine. I think the blush pink one has been added to my handbag wish list!!!

What are you thoughts on a nearly bare-faced Jennifer Lawrence in Miss Dior’s latest campaign?

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[Pics: Dior/Dan Jackson]
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