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Ad Campaigns

My Top Five SS15 Campaigns

My Top Five SS15 Campaigns

Normally for me it is the autumn/winter campaigns that really brings the fashion alive, maybe I say that because for me the winter collections are what I love to see on the catwalk, but these five fashion houses are really making me love spring/summer with their incredible fashion ads.

There is a stripped back feel to all the campaigns this season, I don’t mean that there isn’t as much money pouring into them or that they are less creative, just that the clothes are doing the talking rather than a celebrity face, well except Julia Roberts, who even appears in complete contrast to her perfume ambassadors days in a make-up free shot for the Givenchy campaign. There is a hint of darkness in some, especially Valentino and Prada, as well as oozing coolness from the likes of Chloé and Coach.

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AW14 Campaign: The Givenchy Rave

AW14 Campaign: The Givenchy Rave

Ever wondered what a Riccardo Tisci private party would looked liked? Well according to Givenchy’s autumn/winter 2014 ad campaign it includes a select guest list, gorgeous models, lots of dancing, half-naked men, music from the Martinez Brothers and most importantly a strict Givenchy AW14 dress code. It really does sounds like my sort of rave.

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AW14 Campaign: Jeremy Scott Surprises With His First Moschino Ad

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Who could forget Jeremy Scott’s explosive, fun, junk food-inspired autumn/winter 2014 collection for Moschino, I think the French fries iPhone cover was Instagrammed by all the top bloggers within days of the catwalk show, well it seems that for his first ad campaign he has gone for a more iconic, timeless approach and I adore it. 

Starring Linda Evangelista and shot by Steven Meisel, the campaign is less trashy-chic and more classy than I was expecting after seeing the McDonald’s Moschino Happy Meal handbags and SpongeBob Square Pants knits hit the Milan catwalk – the gaudy colours have been replaced for a classic black and white portrait that actually makes that McDonalds bag look classy. 

I love everything about this campaign – from the black and white to the pose, now that is a supermodel working it, to the big blow dry, gorgeous tailored coat and super cute earrings. The catwalk might have been to grab attention, steal a few headlines during fashion week, but this campaign is all about selling the collection. 

If nothing else you have got to admit, McDonalds has never looked so good!

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Updated: 

More of the Moschino’s autumn/winter 2014 campaign has been released and it just keeps getting better. I just adore the styling by Carlyne Cerf de Dudzeele, seriously exquiste and truly captures a different side of the collection, especially with it shot in black and white. I also love the use of the all-star crew – for Jeremy Scott’s first campaign it is great that he could get Linda Evangelista, Stella Tennant, Carolyn Murphy, Saskia Debraw, Karen Elson and Rachel Zimmerman all to take part as they look incredible.

What do you think of Moschino’s AW14 campaign?

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[Pics: Moschino]

SS14 Campaign: Kate Moss For Alexander McQueen

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When these pics of Kate Moss starring in the latest Alexander McQueen campaign dropped into my inbox yesterday I may have squealed a little, OK a lot, as not only does Kate look incredible with her cropped bleached yellow hair, but because her co-star is a mini Mossy, a replica doll version of the model.

When it comes to dreaming about designer dolls I would love to add to my Barbie collection, Alexander McQueen is top of that list, the drama and detail in the label’s designs would look amazing on my favourite doll, and now that I have seen this campaign I want to believe it might happen.

If the campaign wasn’t amazing enough, photographer Steven Klein has also directed a haunting short film inspired by the Sixties British cult thriller, Peeping Tom, and you see the film through the eyes of an unknown voyeur who follows Kate through a darkened street in East London.

As well as loving the eerie campaign, lusting over a mini Mossy doll, I can’t believe that this is the first time the British supermodel has fronted a campaign for the brand – that seems crazy considering what a supporter of the label she has been. All I can say is that it was worth the wait – I love this dark campaign.

Anyone else really want an Alexander McQueen mini Mossy doll?

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[Pics/Video: Alexander McQueen SS14]