When the invite reads ‘Freak Like Me’ you know you are in for a pretty quirky ride, and in true Sophia Webster fashion her autumn/winter 2015 presentation during London Fashion Week was full-on crazy fun. Sometimes fashion takes itself too seriously and I love that Sophia Webster combines her design creativity with a fun showcase, which this season was a circus like no other with futuristic, galaxy vibes with the models wearing larger-than-life planetary costumes in a Shona Heath designed set that really brought to life the derelict Welsh Chapel on Shaftesbury Avenue.
The ‘Freak Like Me’ collection took inspiration from the footwear designer’s fond teenage memories of Gwen Stefani’s No Doubt era, with her love of tartan, checks, and leopard print popping up on her incredible heels. There were also references to Victor Vasarely’s optical illusions seen in the “warped check” and glitter pieces.
Her heels are always fun with some decorated with pompoms and feathers, others full on glitter or bedazzled in jewels, and there were even mini-me versions of her famous butterfly wing styles. I think for me I was most excited to see her speech bubble clutch bags continue with tongue-in-cheek sayings including ‘Hot Stepper’, ‘Say My Name’, ‘Miss Thang’, ‘Boss Lady’, ‘Carnival Queen’ and ‘Girlgang’. There were also slogan backpacks – I loved the ‘Sexy Back’ and ‘Tell It To My Face’.
If that wasn’t enough fun, Sophia has also collaborated with Coca-Cola on a fun collection reworking the iconic logo into her shoes and bags, with hi-shine coke-print stilettos, complete with a heel of stacked hearts, “If You Only Drank Cherry Coke” clutch, and a ‘Very Cherry!’ fun backpack.
I loved it so much I now have a very long wishlist of pieces I want.
Scroll down and check out my snaps and step inside the presentation with my video that I captured, it was only on my mobile but I think it came out really well. Want to see more pics head on over to my Facebook page there are a lot!!!