Do you consider scotch whisky a male drink? If yes, would it surprise you to know that nearly a third of whisky drinkers in the UK are now female? I know staggering right, I have to admit that I was a little shocked to find the figure as high as that, as only one of my friends would say that whisky was her personal tipple. Well, it looks like AnCnoc, which FYI is pronounced a-nock, has collaborated with fashion designer Patrick Grant, you know the one with the fancy suits from The Great British Sewing Bee to create a limited edition expression, Blas, which it hopes will appeal to fashion-conscious female drinkers.
It’s hoped that the sweet and fruit flavours combined with the bold packaging designed by Grant will change people’s perceptions of whisky, and make it more appealing to women. I have, to be honest, the packaging isn’t what I would have expected for a whisky brand, its fun and bright, and I love how it translates the flavour notes of the drink, as well as the heritage of the brand. This came across really well with the scarf the brand sent me, which sadly isn’t available for purchase.
Don’t get me wrong, AnCnoc Blas hasn’t been watered down for women, this golden and honeyed coloured single malt has a full-bodied taste that leaves an impression that is densely sweet and fruity, with notes of lemon and candied orange peel, as well as bitter chocolate and vanilla. For me, the whisky was a little strong when tried neat, the aroma is a little overpowering, but I found when I added a little water it allowed the flavours to shine, I also thought it worked with ginger ale and coke. I’m not a big drinker, so whisky seems like a daunting alcoholic drink, but I was surprised by how many cocktails really worked with a dash of whisky and I think it will become the drink of the summer barbecues when the weather gets warmer.
It’s weird how women feel about scotch whisky, most of my friend haven’t tried it unless, in a cocktail, most said that they would feel uncomfortable and self-conscious to order while out, especially if they weren’t with a man who was also drinking whisky, and that they see the drink as being a man’s drink. Whether or not this AnCnoc Blas will challenge those perceptions is to be seen, but I do think that women might be surprised if they gave this whisky a chance. Also, if you are wondering, the men in my life also found this to be a full-bodied whisky with a kick that was great on the rocks!
So tell me, as a woman would you give AnCnoc scotch whisky a shot? Leave me a comment below or Tweet me @FashionNBarbie.
The Patrick Grant Limited edition, AnCnoc Blas, costs £50 for 70cl and is available from independents and specialist retailers throughout the UK.