I don’t usually post about trade shows on Fashionista Barbie, I mainly go for work – it’s a great place for discovering new brands, but this season at Pure London I was also one of the speakers, I was chatting blogging, it was nerve-wracking but so much fun, and I’ve been writing for their blog, Pure Talk. If you haven’t even been to Pure London first thing you should know is that it is huge, it literally takes over ever square inch of London Olympia, which means you need to be prepared with comfortable shoes. It covers nearly all areas of fashion from contemporary womenswear to menswear, which was new this season, to footwear and handbags, as well as high-end fashion, emerging brands and jewellery. It’s basically a treasure trove and you have to dig out the beauties, which is where these four incredible brands come in as they impressed me so much that I thought I would share them with you all.
Pure London: Bell & Fox
I had actually just discovered this British leather accessories brand Bell & Fox on social media so it was one of the first brands that I made a beeline for when I arrived at Pure as I wanted to see the vintage-inspired silhouettes of the handbag collection, as well as to the see the fun Fox bag in person, which FYI is just as cute in real life. What makes this brand for me, other the fact the founder is super cute, has to be the details, I love the cowbell charm that accompanies every handbag, plus the colourways, you don’t often find gorgeous bags in this mustard-yellow or light grey hue, and I loved their small leather goods I need one of the card holders with coin purse.
Pure London: Brave Lotus
I love discovering new jewellery brands and I love that Brave Lotus is designed for bohemian girls with urban roots, and that each piece is made in-house. What makes this brand stand out has to be the bohemian vibes, I love the use of the feathers and the colourful gemstones, as well as the textured aspects of the pieces. It’s one of those brands that is just geared for the festival market while also having the ability to jazz up an evening gown. I can’t wait to share more from this brand, and fingers cross I will have an interview with the founder, Gemma very soon – so watch this space!!!
Pure London: AC Label
So you might already know I love a good sweatshirt, I love how they are comfortable while also at the same time making a statement, and I think I need every single piece from the AC Label Couture collection that honours fashion week cities. Even though this Italian fashion label was situated in the menswear section at Pure London it is very much a unisex street style brand and I totally fell for the dreamy organic cotton sweatshirts. As well as having London, Milan, Paris and New York across the front, the sweatshirts also have a little surprise on the back, the coordinates of those cities, to make these sweatshirts a little more quirky. You can buy the sweatshirts from its online shop from 80 euros.
Pure London: Woodstylz
I don’t hide the fact that I love glasses, I know I kind of have to so I can see, but it’s always amazing when I find a new eyewear brand like Woodstylz, which you can probably guess from its name uses wood frames. This sustainable Dutch company has found a way to use wood to create some incredibly stylish sunglasses and eyewear frames and I loved that they brought the stencils that they use to cut out the styles, which are then layered on top of one another to make the final frame. As well as doing eyewear and sunglasses the brand also has wooden accessories for mobile phones and iPads which were pretty cool. I think you can expect to see a lot of wooden fashion accessories in the near future it certainly seemed to be a key theme while walking around Pure London.