Fashion should be fun that’s what I’ve always believed and I love that fashion week allows fashion designers to showcase their collections in fun ways, like emerging designer Clio Peppiatt who created her own motel, which had a Grand Budapest Hotels meets The Shining vibe. Last season, we had futuristic Barbie dolls, for autumn/winter 2016 the collection is more sombre, in a darker colour palette of black, blue, purple and green, but still mixed in with the designers signature whimsically bold illustrations, from dancing women motifs to horseshoes, and retro matchbooks peppering the silhouettes.
The collection is filled with wearable designs including silk pyjama suits, slips with frill detailing, bomber jackets, cashmere jumpers, faux fur detailing, as well as divine sequinned party dresses, with the beaded Polar Bear dress being the showpiece of autumn/winter 2016. The embroidery and appliqués such as the matchbooks and motel key fobs have been added across dresses, trousers and skirts, with my favourite being the ‘Do Not Disturb’ slogan. I think my standout piece has to be the speckled black cropped suit jacket and pencil skirt, made from Linton tweed.
Clio Peppiatt AW16
I love a good theme and Motel Clio draws on the mystery and debauched side of anonymous hotel life, and I love how she has used the undertones of films such as the Grand Budapest Hotels, The Shining and American Horror Story Hotel as the backdrop for the collection.
To convey her vision the designer collaborated with a number of creatives including milliner Francesco Ballestrazzi, who created the charming Motel Clio berets and playful eye mask, while jewellery label Tatty Devine made the lobby boy badges and the dreamy mini suitcases, which I totally need, and the Instagram favourite, the fun, high heel bunny sleepers are from Streetzie, and you can actually buy them now in pink, black and powder blue!!!
When I left the presentation, which was jam-packed, the Clio Peppiatt presentation really has become a must-see show during London Fashion Week, is that this season shows real growth from the designer, she’s managed to marry her humour with pieces that are more wearable, which in turn will make her brand more sellable, and isn’t that what every emerging designer aims for. It’s impressive really as Clio only launched her label in 2014. I really can’t wait to see what’s next from this incredible design talent.