This week I have been pre-occupied with my own wedding dress shopping, hitting the boutiques, twirling in David’s Bridal, and talking to designers on a few custom options – but one place I hadn’t considered was the high street. This isn’t because I don’t think there is anything I would like, I am sure for my untraditional wedding there probably is, but I think like most brides-to-be I just dismissed it without even considering – well the lookbook for H&M’s new Conscious Exclusive collection, in collaboration with the sustainable fashion and design think-tank EVER Manifesto, will have a lot of people thinking otherwise.
I am not suggesting that these dresses are worthy of a full-on church wedding, I am thinking more registry offices, destination weddings, as well as city elopements. The gown that had me gushing, as well as a making me a little jealous that I had already sorted my New York gown out, has to be the exquisite tiered Organic cotton floor-length gown with lace detailing – it is simply gorgeous and at 399 Euros this will add drama to anyone’s big day without breaking the bank.
For a beach wedding, or even a dress to slip into for the reception I love this long-sleeved lace beauty with its high neckline and scallop-edge detailing for 179 Euros, it really makes a statement with the added cape-style necklace made from recycled plastic for 129 Euros.
After non-traditional white, well the collection delivers, how about a striking midnight blue lace-effect gown with a dip-hemline for 199 Euros or the floaty nude ruffle gown that is perfect for a tropical wedding and at 149 Euros it is a bargain price.
It just shows that you might have to look in the most unlikely places to find your perfect wedding dress, if you fancy one of these keep April 10 free as the collection rolls out across 150 selected H&M stores worldwide, think the major flagships, as well as online.
I really love this collection, I think I might have to try on that gorgeous tiered lace wedding gown – those T-shirt style sleeves are cute.
What are you thoughts on wearing a H&M wedding gown?