Beauty campaigns are having a bit of a revival for me, whether it is the Dior fragrance campaign with Daphne Groeneveld looking stunning with a cat on her head, the OPI dancing horses, or Chanel’s nail cabaret, beauty ads are standing out for being more than just a pretty face.
The latest beauty campaign making me smile has to be this the Dior Summer Mix, not only has the French fashion house put together a gorgeous, summery collection filled with hot pinks and oranges, but they created a clever summery video that looks like it is set in Barbie’s beach house, with tiny pool loungers and nail varnish sized chairs.
This is a fun video with the Dior blush Cheek Crème rolling down the stairs, the Dior Sunnies, Capeline, Créoles, Tye & Dye nail varnishes taking in some sun by the pool, and retro polarioid snaps throughout. While summer hasn’t really got off to a sunny start, this collection could really help on the dull, some what wintry days, I can’t wait to try the ‘Tie & Dye’ nail varnish shade.
As well as loving the video and the summer shades, I adore that the print campaign featuring Julia Hafstrom with its retro 50s ladylike touch.
Are you a fan of Dior’s latest beauty campaign?