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Jan 29 2013

Behind-The-Scenes: Rihanna For River Island

A lot of people are excited to see Rihanna’s debut fashion collection, including me, and a lot of people have questioned her slot at London Fashion Week, but whether you agree with high street names showing at fashion week or not the anticipation for her line is incredible and this video just builds up the tension.

Rihanna sits alongside her costume designer and co-designer on the line Adam Shulman and chats about her excitement about dressing “young, sassy personalities”, to her love for River Island and British street style, as well as what we can expect from the collection, which she describes as “casual, chic, and flirty”.

I have to be honest I was excited before, but hearing her speak about the collection, seeing glimpses of swatches and sketches I really can’t wait for her LFW presentation.

Are you looking forward to shopping the Rihanna for River Island collection?

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