I hold my hands up I am a fan of Primark, I love the bargain prices, I love that it is the perfect place to try out a trend, I love that because it is so cheap and so quick to bring out fashion-forward pieces that means you can experiment with your wardrobe, and I love that it is a great place to pick out a statement necklace.
I know for some the stores with the mess, the crowds and ridiculously long queues can be a little off-putting, I find the same with bargain stores such as TK Maxx, but when you have found the perfect store, the best time to go, and figured out your perfect Primark size I find it a pleasure to shop in. I generally stick with Cambridge, London stores are hectic and tourist traps, and I love the calm of a Sunday morning.
Previous seasons have seen Primark putting their spin on the current catwalk trends, and that still exists for spring/summer 2013 but I felt that the design team had been let loose a little bit more this season and brought their own ideas to the table, especially when it came to their festival collections as apparently the team all went to Coachella for research – can’t be bad hey.
It feels so long ago tht I went to the press day, but key pieces still stick in my mind, the leather and denim jacket, the bone china printed dresses, the statement necklaces, and the gorgeous heels. There were also a lot of sporty influences with slouchy jumpers and slogan tees – I love the Dork one, very Saved By The Bell.
Spy anything that you love from the Primark spring/summer collection?