There aren’t many brands that I will get lost for 10 minutes and shiver for, Toms however is one of those, and last night I had the pleasure of attending the press preview for their new experiential Give Shop, located just off Brick Lane in East London.
I just love Toms ethos of ‘One For One’, that for each purchase you make whether that is a pair of classic Toms flats or a pair of their funky sunglasses, the brand founded by Blake Mycoskie helps a person in need – seriously more brands should be more like that.
Well just for the weekend, Toms has opened its first Give shop to spread some holiday cheer, and present the real meaning of Christmas the spirit of giving, and they have done it in such a fun and interactive way with five amazing areas to enjoy:
I love Lois aka Bunni Punch getting into the spirit and making her own bunny Christmas card!!!
You guessed it, an area featuring a photo booth. Get dressed up like Santa and his Elves with your friends and create a picture worth putting on a Christmas card at the craft station, or just share the funny snaps online via social media.
One of the coolest areas of the shop, not only is it encouraging visitors to bring in an old book and exchange it for another, but the space is made entirely from recycled books, which was just inspirational. I love these book stools – I am thinking of creating my own filled with fashion coffee table books.
Featuring a stage for live music, over the course of the weekend visitors will see performances from up-and-coming artists, we were treated to a session by Liz Lawrence. There will also be creative workshops including DIY jigsaw making and comic strip painting.
A cute retail area hosted by Jaguar Shoes Collective, which supports local artisans, I was seriously tempted to buy a teapot with a 3D design on it. Plus you can pick up a Christmas present from the Toms Give Sight and Give Shoes collections.
Finally, if you need any more reasons to pop by over the weekend – just go to see the very festive Toms Christmas tree feature the brand’s collection of shoes including teeny tiny sequinned flats for babies.