My Style: The Apartment x Dulux Collective Passion

I am an avid fan of The Apartment set up by my friend Abi, London Fashion Week was revived for me with the blogger sanctuary, and now Abi has adapted the initiative to work all year round by teaming up with brands to create unique blogger events.

I have shared with you the amazing nails from The Apartment x Dulux Collective Passion event, well here are the behind-the-scene snaps and my moments in front of the camera, which showcased my outfits that translated the Dulux Collective Passion spring 2013 colours – basically a group of bloggers were asked to raid their wardrobes.

What was cool about this event, other than finding outfits that I forgot I had, which sadly weren’t in Dulux’s spring colours, was the fact that a global paint giant like Dulux would want to appeal to fashion bloggers – in such a fun way.

So with an amazing Apartment just off Old Street, the spring colours painted on different walls, a make-up artist on hand to make me presentable, pieces of jewellery to style-up my look, and my Dulux-inspired nails I was ready to shoot against the colourful backgrounds in the style of Destiny’s Child ‘Say My Name’ video – which was so much fun.

I brought along three looks, I tried to go for all block colours and dresses, not sure why but I generally don’t do one-colour looks that aren’t dresses First up was my orange Dorothy Perkins shift dress that is one of my favourite dresses in my wardrobe, which worked perfectly with Dulux’s Orange Fizz shade, and I loved the contrast with my Dulux Sapphire Spring and Rock Candy shaded nails.

For my second look I went for my Jaeger Boutique dress that was nearly spot-on for Dulux’s Sapphire Spring, one of my favourite colours from the spring trend palette. What I love about this look has to be the contrast against the Citron Sunrise wall.

It was such a fun event to be part of, and a great example of how non-fashion brands can get their products seen by a fashion audience and I loved every second of it. Plus what I also loved is that I got to hang out with my friends – don’t we all amazing!!!

My Style: Orange Dorothy Perkins dress; Black Dorothy Perkins Belt; Blue Jaeger Boutique Dress; Black Topshop Boots; and Karen Millen glasses.

[Pics: Fashionista Barbie and The Apartment]
  • Anastasia & Duck

    Look at Alex working it in that first group shot!