The wait is finally over, Chanel has released the eagerly anticipated ad for its Chanel N°5 fragrance, staring its first male face, Brad Pitt, and I have to admit other than his hair I am left underwhelmed.
Directed by Atonement and Anna Karenina film director Joe Wright, the 30 second ad shows Brad just talking to the camera, no action, no seduction, no glamour, I miss the opulence that Chanel normally brings.
Shot in black and white, granted Brad looks hot, reciting a poem in his soothing, husky tone: “It’s not a journey. Every journey ends, but we go on. The world turns and we turn with it. Plans disappear, dreams take over, but wherever I go, there you are: my luck; my fate; my fortune. Chanel N°5, inevitable.”
Maybe it is the minimalist approach, but it just doesn’t wow me, I get the fact that it is highlighting Brad’s star power, his charisma, and that the poem is to stir up the emotions of wearing Chanel N°5, but does it compared to campaigns fronted by actresses Audrey Tautou, Nicole Kidman and Vanessa Paradis?
Let me know what you think – but seriously was this Brad Pitt ad really worth a reported fee of more than £4 million?
Chanel have released part two of ‘Wherever I Go’, there is a bit of glamour, but Brad you are still not rocking my world with this commercial.