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Sep 03 2012

Shopping: AW12 hits River Island

AWRiverIsland3 Shopping: AW12 hits River Island %tagIf like me you are not sure whether to dust off your autumn/winter storage because of the change in weather let me get you in the mood with a behind-the-scenes look at River Island’s amazing AW12 campaign that was shot by legendary Ellen Von UnWerth.

For autumn/winter, River Island has really nailed it with its Downtown and Futuristic Goth trends. I love all the oversized swagger coats and the relaxed styling of Downtown, plus anything with red tartans, tweeds, herringbone and dog-tooth always gets my vote. It also looks amazing in contrast to the medieval era of the Futuristic Goth – lots of black, lots of texture clashes working velvet with delicate lace, sheer and chiffon, and then made edgy with leather and studded accessories.

I can’t wait for the weather to get a little cooler!!!

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See the behind-the-scenes video below, and pick out your favourite pieces that will be rolling out across River Island stores in the coming months.

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