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Jul 05 2012

AW12 Campaign: Chloe Sevigny Returns For Miu Miu

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Miu Miu have taken a trip back in time and recruited a former face actress and style icon Chloe Sevigny to front their autumn/winter 2012 collection and it seems they’ve taken inspiration from British pop star David Bowie from the ’70s.

Shot by Mert Alas and Marcus Piggott, I like this campaign, the quirky pose, the OTT make-up, the very bright and funky printed trousers, and most of all her sipping tea, very Lady Gaga!!!

We should have known that Chloe was planning to reprise her roll for Miu Miu after she wore the brand to the Met Gala, I can only think that a lucrative contract was the reason behind her wearing this barely there ’60s-inspired black mirrored geometric patchwork mini-dress, granted it makes her standout and suits her out-there personality, but I just didn’t feel this look.

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But with Chloe returning to the Miu Miu fold it made me nostalgic for previous celebrity faces and who else I would love to see come back, and top of my list had to be Katie Holmes do you remember her fiery campaign in 2009 also shot by Mert & Marcus, now that would be a great way to come out on top from a divorce!!!

What do you think of Chloe’s Miu Miu ad? And, would you want to see Katie Holmes back as a Miu Miu face?

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[Pics: Miu Miu]
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  • Bumpkinbetty

    OMG! I had completely forgotten about that Katie Holmes campaign- she looked so hot then and I lived the short hair!! Big fan of the sevigny so happy she is back! Great post!

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