Since I heard the news that Blake Lively was the face of Gucci’s upcoming Gucci Première fragrance, named after and inspired by the brand’s red carpet collection, I have to admit I was excited to see the campaign being shot by Mert & Marcus. The first preview of the campaign, ahead of the Nicolas Winding Refn short film, which will premiere during the Venice Film Festival in September, hit Twitter this morning and I was in awe at how gorgeous it was.
Marking Blake Lively’s first fragrance campaign this print ad just shows that she was the perfect face to front this new luxury fragrance as she really does have an Old-Hollywood feel about her, especially with her Veronica Lake hairstyle.
I love the styling, her fully embellished sequinned open-back gown is exquisite, team that with her undeniable beauty, and the shot into the mirror and this is just a truly gorgeous campaign and it has totally left me wanting more and even more excited about the short film.
What do you think of this campaign? Do you think Blake was the right face for the campaign?