After all the excitement of Blake Lively’s first fragrance campaign for Gucci I had totally forgotten that the first image for Kristen Stewart’s were due this week. I have to admit, when I first heard back in January that Kristen was due to be the new face of Balenciaga’s latest fragrance, ‘Florabotanica’, I wasn’t surprised Nicolas Ghesquière does love her, but I wasn’t wowed by the idea either, but I was intrigued to see what the imagery would look like.
Unlike most fragrance adverts this isn’t sexy or alluring rather odd and Kristen’s pose looks slightly uncomfortable and out-of-place among the metal floral structures. But that isn’t necessarily a bad thing, Balenciaga is aiming this new fragrance at a younger crowd, so I am think the aim of this Steven Meisel campaign is just to be cool, and it does quite a good job of that with Kristen rocking a gorgeous OTT floral dress.
It is quite a futuristic-psychedelic advert that I kind of feel needs to be accompanied by a dark and moody soundtrack, which of course is very much Kristen’s territory from her Twilight background, so it makes me wonder if we might see a short film to launch the fragrance in September like with Blake’s Gucci Premiere – now that will be an interesting head-to-head!!!
The fragrance itself is inspired by the 2008 collection that featured “nasty” and “nice” flowers, and the composition of notes of vetiver, amber and caladium-leaf accord, a hybrid rose, carnation and mint accord is suppose to offer a floral character that is very seductive and it’s flowers will not be just beautiful, but also very dangerous. I am serious intrigued and so want to smell it – sounds amazing.
The fragrance hits select stores in the US, Canada and France come September – but for some reason the UK date wasn’t announced – hopefully not long after the initial launch.