AW12 Campaign: The Intense Givenchy Rave

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Oooh I do love something a little different, and this autumn/winter 2012 ad campaign from Givenchy certainly is a little different. Styled by Carine Roitfeld and shot by Mert Alas and Marcus Piggott this is a stunning campaign aptly named the ‘Rave’.

Starring Tisci’s favs Stella Tennant and Joan Smalls, as well as Daniela Braga, Stef Van Der Laan, Rodrigo Braga, Simone Nobili and Jarrod Scott, the models get their dance on to spectacular results.

What I love most about this campaign has to be the intensity of the images, from the stormy skies to the urban setting and the striking androgynous styling. This is definitely going to be one of the most memorable ad campaigns of the season, and I can’t wait to see it in print.

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[Pics: courtesy of Givenchy]
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