Yesterday, I was invited to the launch of charitable footwear brand TOMS pop-up store in Covent Garden, London, and it is one of the most adorable and compact shop I have ever seen. The concept store will only open for two months but it will definitely make an impact, I love everything about how they’ve designed the store, featuring images of their charity work, inspiring slogans, and of course showcasing their very quirky shoes and their amazing fairly new eyewear collections.
Located at 69 Neal Street this pop-up will be very popular, not only is the spring/summer shoe collection very strong, it isn’t all about the classic slipper styles, TOMS has really expanded its reach and the wedges and flats are so cute and perfect for summer. The new styles still have the TOMS vibe though with quirky prints and cool soles that have the ‘One for One’s slogan on them.
Plus you have to swing by just to try on the sunglasses, which I am in love with, there are six styles and in true TOMS fashion, for every pair purchased, TOMS will help give sight to a person in need, One for One, which is another reason to get behind such an inspirational brand.
As well as selling shoes and sunnies, TOMS has also turned the basement level into a creative hub, which of course I totally had to try so I customised my very own t-shirt and combined Barbie and TOMS, it was so much fun.