So Guess turns 30 this year and with the Claudia Schiffer taking the reins of the brand’s latest campaign, 23 years after originally posing for the label, it got me thinking about all the other Guess Girls over the years. This is a brand with clout, they’ve had more supermodels Naomi Campbell and Eva Herzigova back in the early 90’s, they’ve had actresses Drew Barrymore, Charlize Theron and the most recently Amber Heard, they had an unrecognisable Anna Nicole Smith starring in a number of sultry campaigns, and they even had ads with party girl Paris Hilton back in 2004, oh and a 16-year-old Carla Bruni was the third Guess Girl in 1987.
As well as famous faces, Guess also love a good model from the gorgeous French model Laetitia Casta to Josie Maran who starred in one of my favourite campaigns, to a number of models who have gone onto become Victoria Secret’s angels Alessandra Ambrosio and Adriana Lima, and in recent years we have had Line Gost, Elsa Hosk, Irina Shayk, and Alyssa Miller.
Two decades later, Claudia Schiffer shot once again by Ellen von Unwerth, works the ’30 sexy years’ campaign for the anniversary collection, which comprises of 15 pieces inspired by the brand’s archive, updated with a modern twist. The capsule line will include high-waisted denim cigarette pants, lace bustier, and vintage tie-waist button-down tops.
How unrecognisable is Anna Nicole?? She was such a gorgeous model.
As well as propelling the careers of many models, the iconic Guess campaigns have been shot by some of the best in the business, most notably Ellen von Unwerth, a former model who was just starting out when she shot for Guess, and Wayne Maser who captured the first campaign back in 1983. There has been the legendary Herb Ritts, Australian photographer Daniela Federici, Chuck Goodenough, Dewey Nicks, Pablo Alfaro, Raphael Mazzuccco, Yu Tsai, and even Bryan Adams snapped a number of Guess campaigns.
I think this is one of my favourite campaigns, not only does Josie look gorgeous, but I love how simple the imagery is yet it still have the sexy Guess vibe to it.
These last two have to be the most bizarre for me, mainly because I forget that Carla Bruni was a model, and secondly Paris Hilton really does stand-out for all the wrong reasons as a Guess Girl, but apparently they were going for over-the-top young Hollywood glamour, still I don’t think this is a highlight of the 30 years!!!
Do you have a favourite Guess Girl?
[Pics: Guess, thefashionspot.com, Bryan Adams]