I am sure some people will be saying Jean Paul Gaultier for Diet Coke that’s a little strange, but I adore a little strange, and I am loving this cool concept from the drinks brand. As well as starring in three short films for the brand, Gaultier has also been named as Diet Coke’s Creative Director for 2012, which means I get to add to my limited edition Diet Coke bottle collection, I have some that were designed by Karl Lagerfeld, and he will also be overseeing other projects, ad campaigns, and online content over the year.
We may have to wait until next month to see the bottle and can designs, which I am hearing will be on sale for four weeks in Harvey Nichols, but the brand is celebrating its new Creative Director with the launch of three fabulous short films that are being released on consecutive days – today, tomorrow, and Saturday via its YouTube channel.
In ‘The Night & Day Serial Designer’ films, Gaultier takes on different roles, from a therapist to a journalist and even a private detective, and helps the Diet Coke puppets the only way he knows how – by playing dress up and styling them in his own designs.
Episode one, features Irene a pop star, who Gaultier helps bring her rock chick persona to the surface just in time for her press conference – she goes from being dressed in an old tee to working a sexy leather number with lots of zips. The next episodes in the series will feature Eleanor needing a private detective in a 1960s black and white themed thriller movie, and Bernadette visits her therapist and ends up on a stunning gown – I can’t wait to see this one!!!
I love the first instalment with the added blue and white stripes that Jean Paul Gaultier is famous for present not just on his t-shirt but on his camera, Diet Coke really has incorporated a humour to its homage to the fashion designer that totally works.
One last thing, I do have to ask/beg Diet Coke to please release a JPG x Diet Coke puppet doll as I totally need Irene in my life!!!
[Pics/Video: Diet Coke]
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