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Jan 04 2012

SS12 Campaign: Mulberry Rock Comes To Brighton Pier

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I don’t know how I missed the spring/summer 2012 Mulberry campaign but as soon as I saw these ads shot by Tim Walker in my February issues of ELLE and Tatler I just had to share them. Sorry the quality isn’t amazing but I had to scanned them in – on the page the colours are so vibrant.

What I love most about Mulberry is not only to do they work the British heritage card they actually love their British roots and show it off and this campaign shot on Brighton beach is just amazing – I don’t think the seaside town could ask for a better endorsement!

I bet models Frida Gustavsson and Lindsay Wixson hadn’t worked a pebble beach before but the retro feel of this campaign really does make it jump of the page.

Both ad campaigns are great, I love all the oversized sweeties, the candy stripes, and of course the pier in the background looks exquisite. I think out of the two images the ‘refresher lolly’ dress below is my favourite, I love how the ad is styled and the Alexa bag really does pop nicely – perfect accessory for the beach.

I think this might actually be my favourite spring/summer 2012 campaign so far.

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[Pics: Scanned but snaps taken by Tim Walker/Mulberry]
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