Let’s be honest when you think of Lancôme beauty do you think youthful? I will be surprised if many people said yes, because even though Lancôme offers exquisite quality it does seem to be aimed more at a mature marketplace. Maybe I am wrong, but this is how I feel about the brand, well that was until I saw this campaign starring Emma Watson.
I was a little surprised when it was announced that Emma was to be an ambassador for Lancôme because previously they had gone for the likes of Kate Winslet and Julia Roberts. But I can totally see what they’ve done here and I like it, for me this campaign shot by Mario Testino feels like a Rimmel London advert with its youthful glow – and it is all to increase the popularity of lipsticks over lip gloss among a younger audience.
I am not normally bothered by beauty advertising campaigns, maybe it because I am useless when it comes to make-up, but I love that Emma has a romantic-yet-sophisticated look in this shot, while still working the striking bright red shades on her lips and nails.
So does Emma make you want to work lipstick?