In Pictures: Forever 21 SS12 Press Preview

Last week, or maybe the week before that, sorry loosing track lately as I have been to so many events, I checked out the spring/summer 2012 collection from Forever 21. I think it is fair to say that the UK have embraced the American budget retailer, every time I go in the Oxford Street store it is crammed full of shoppers, and I hear that the Westfield Stratford store is even busier. Well trust me F21 fans you are going to love what is coming next season.

I know it is hard to think of spring attire when it is freezing but I loved so many pieces, from the sixties doll peter pan collars and the vibrant pop colours and the gorgeous retro Rivera chic.

60s Doll

Cute prints, girlie lace, collars galore and gorgeous pastel colours.

Pop & Block

Think primary colours, worn either as a block colour or paired together, yep colour-blocking isn’t going anywhere.

Retro Riviera 

With its 20s/30s beachwear influences there are chic bold and tailored pieces mixed in with stripes and polka dot prints.

Japanese Garden

The capsule line was the most fun I just loved the colours, the kimono sleeves, the large floral prints and seriously these mannequins make me want a black bob!!!


As always Forever 21 really has delivered on its jewellery, I find it one of the sections I most enjoy visiting when I go in Forever 21 and I want all the key pieces.

For more pictures of the preview go ahead and ‘like’ my Facebook page.

  • Stylisland

    Love the pics! check out my feature too here –