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Sep 06 2011

LFW SS12: Swarovski Collective Names Designers

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I have to admit I am getting very excited about London Fashion Week now, especially after popping along to Swarovski’s Champagne tea to announce which designers have been drafted into add Swarosvki sparkles to their collections.

Sadly, Nadja Swarovski had a few problems with the traffic and didn’t make it on time, but it was still good to catch up with the very chilled J.W. Anderson who was wearing the most amazing trousers, spy Giles Deacon across the packed room, and to check out the jewellery dressing the amazing room at the Haymarket Hotel.

This season’s sponsorship programme will include Craig Lawrence, J.W. Anderson, Erdem’s Erdem Moralioglu, Mary Katrantzou who previously studded her printed skirts with crystals, Giles Deacon,  and Marios Schwab who has added pearls to his dresses in previous collections.

One of the most exciting for me has to be Craig Lawrence, I met him in Paris and saw his work up close and it is amazing. I am looking forward to see how he incorporates Swarovski elements into his designs, which can include crystal yarn, Swarovski pearls and even elastic crystal netting. Also Giles is apparently working his Swarovski crystals onto leather and feathers, which has left me intrigued to see his collection.

As well as aiding LFW designers, the Swarovski Collective is also supporting six New York-based designers including my fav Rebecca Minkoff, Jason Wu and Rodarte, as well as two in Paris Thierry Mugler and Viktor & Rolf.

[Illustration by Marcela Gutierrez for Swarovski]


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