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Sep 06 2011

AW11 Press Day: Boohoo.com – 60s Pop Meets 70s Country Girl

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For me I love the idea of online shopping, and don’t get me wrong I do buy online, but only once I have checked out the real thing or trust the source, if you know what I mean. I think it is because there is so much choice in terms of websites, and then pages and pages of products on the sites, you can, and I have literally lost a days work scouting through all the new arrivals. Which is why I was so glad to have the chance to check out Boohoo.com’s autumn/winter collection at its recent press day, as it was nice to see what trends they are bringing to the site.

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I think Boohoo have taken all the popular trends for autumn/winter: there were flashes of the 60s with block colour, shift dresses, cute collars and boxy separates; and 70s with a country girl vibe of bohemian long layers *yes the maxi is still going strong*, chunky knits and prints in soft tones, as well as the shaggy faux fur coats in a mixture of colours.

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As well as a very cool Luxe Grunge collection, filled with black and animal print for a rock ‘n’ roll look of maxi skirts, oversized separates, sheer fabrics and funky knits. I loved this faux leather shift, with its textured panels and exposed zip detailing to the back.

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One of my favourite pieces had to be this red blouse with cut-out panels and lace detailing to the back, my only worry about wearing this though is it is probably a little too cropped to the front. But paired with skinny black jeans this would be a hot look.AWboohoo14 AW11 Press Day: Boohoo.com   60s Pop Meets 70s Country Girl %tag

What did surprise me about the collection was the accessories, the footwear is filled with cute loafers, chunky boats and healed brogues, I particularly like the tan and black ones with lace tassels, and at such reasonable prices.

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The bags also offer a great choice with very ladylike clasp handbags, and if you like a designer copy then you will love this very cute tiny version of the Celine tote.

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