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Jan 02 2011

This Week: EMU Australia Opens First UK Pop-up Shop

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Pic: EMU Australia - Naloo boots

I have openly blogged about the joys of EMU Australia, as a recent convert *I have a number of UGG Australia boots* I was exstatic to hear that the premium sheepskin brand is to open its first UK pop-up store this week. If like some of my friends you have been put off EMU due to it not having its stores on the high-street, and like me you have a touchy feely approach to shopping, then you’ll be just as excited as me that come January 5, for three-months the brand will have a temporary base in Holborn, London.

EMU will be taking over its UK PR company, Cube PR, selling women’s and men’s footwear, as well as its gorgeous line of apparel and accessories *I really want some ear muffs*. Recently both Fearne Cotton and Alexa Chung were spotted in the stunning *and extremely warm* Kallaroo jacket (below) in chocolate, and I love their range of biker jackets – the leather is so soft!

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Pic: EMU Australia - Kallaroo

Still need convincing on the quality that is EMU? Well then you will have to check it out for yourself – let me know what you pick up as I am sure you won’t be able to leave the shop empty handed!!

EMU Australia pop-up @ Cube PR, 47 Lambs Conduit Street, Bloomsbury, London WC1N 3NG. Open from January 5: and will be open Monday to Fridays 10am – 6pm and Saturdays 11am – 7pm.


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