This Week: Chanel No5 Unique Product Placement

Pic: via WWD

Just catching up on some fashion news and I came across this amazing product placement by Chanel in WWD. From January 6 through to 28, an enormous Chanel No5 bottle will be covering 2,890 square feet of Paris’s Musée d’Orsay.

What a sight that is going to be from the Siene, as the advert/bottle is made entirely from 1,200 hand-assembled sequins, basically it is a very large version of the advert that you may have seen in some magazines.

What do you think of this advert sitting alongside the most amazing Impressionist paintings in the world? I think it is genius, I love it, and so wish that I could nip over the channel to Paris to see it up close. I bet it will shine in the sun and sparkle in the moonlight – gorgeous.