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Nov 07 2010

Shop Launch: Vero Moda Opens In London

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This week I was lucky enough to be invited to the press preview of Danish womenswear retailer Vero Moda. I have to admit that I wasn’t really aware of this brand, which is one of the reasons why I really wanted to check out what the store on Oxford Street.

It got even better when I showed up as I was lucky enough to get a gold bag which meant I could claim my free Vero Moda outfit, it is a hard job but hey I knuckled down and got shopping. To be honest it was actually a very hard choice to choose three items as I wanted so much – seriously you have to check it out to believe it – gorgeous clothes.

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They have one of the best ranges of knitwear I have seen; with cardigans in various colourways and style (see below), chunky knit jumpers *I pick up an amazing one with studded embellishments on the shoulder*, knitted dresses, as well as a D&G inspired maxi dress *which of course squeezed into my gold bag*. All at surprisingly reasonable prices and I will be sure to pick up more items on my next visit.

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This cool label has been on many people’s radars as it is available at ASOS but I must admit it is nothing like seeing it all in a shop. I am sure it will be compared a lot to its Scandinavian friend H&M, but I really though that the quality was higher and the clothes that were trend lead were still wearable.

There were too many key items to mention them all but if you are after a leather skater skirt, jumpsuits, chunky boots, or an aviator jacket *they had one with a shearling collar for £30*, then you have to get down to 179 Oxford Street.

Basically you will find anything you want here within their five collections: Basics *which are amazing*, Feminine, Jeans *I can’t wait to try some on*, Intimates *new for this season* and my favourite being Very the fashion-forward range *which has an amazing leather dress which I wish I could pull off*.

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The interior of the store is very unique, there is a giant Buddha downstairs, colourful wire pigs and stuffed dogs on the walls, and the manniquins have the most amazing hair. As stores go this is very creative – I absolutely loved it – and I can’t believe it has taken so long for it to come to London.

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I think Vero Moda is going to become my go-to-shop!!

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