I’m so excited I finally have an excuse to be on FourSquare and Twitter – Jimmy Choo are putting on a real-time treasure hunt around London to launch their new trainer collection.
All you need to do is add CatchAChoo on Twitter, Facebook and FourSquare and follow the Jimmy Choo trainers around London – they could be anywhere, from the Saatchi Gallery to Shoreditch House. The trainers will update you on their whereabouts in real time.
So far they’ve checked in at the British Museum, Mortons Club, Mandarin Bar, Mobu and even the Grace Kelly exhibition at the V&A.
If you’re the first to come and find the Jimmy Choo trainers when they check in somewhere, you win a pair!!
Which is such a good way to launch something – I am loving their quirky approach and use of social media. Be warn though as you have to be quick because they only stay a few minutes in one place.